The Drum of Heaven and Earth Ọrụ Bụ Isi: Ngwakọta Mmanya Ọkụ by Hai Zhu

The Drum of Heaven and Earth Ọrụ Bụ Isi: Ngwakọta Mmanya Ọkụ by Hai Zhu is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2024

The Drum of Heaven and Earth Ọrụ Bụ Isi: Ngwakọta Mmanya Ọkụ

by Hai Zhu

Client: Shanxi Fenyangwang Wine Industry Co., Ltd.

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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The Design

About The Drum of Heaven and Earth Ọrụ Bụ Isi: Ngwakọta Mmanya Ọkụ

Ederede Akwụkwọ: Drum nke Eluigwe na Ala bụ nhazi ngwakọta ite maka mmanya Baijiu nke China dị kilogram 25. Ụdị ya yiri drum agha oge ochie, nke sitere n'echiche site na drum ndị ọchịagha Tang Dynasty bụ Guo Ziyi ji eme ihe. Ihe osise dị iche iche gụnyere Dragons na Pixius, bụ́ anụmanụ ndị e ji eme ọrụ nsọ n'omenala ndị China, gbakọtara ọnụ na mkpụrụ okwu ederede n'ụdị ọdịdị atọ nke e nwere ike ijide ya n'aka nweta mmetụta ya. Ọlaedo na ihe osise mere ka elu ya nwee ọdịyi bara ụba. Osisi drum abụọ dị n'akụkụ abụọ nwere ike ịbụ ihe eji ejide mmiri, nke mere na e nwere ike ikesa mmanya ahụ. Nhazi ngwakọta a dị 565 site na 209 ruo 742 mm n'ogologo.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

The Drum of Heaven and Earth Ọrụ Bụ Isi: Ngwakọta Mmanya Ọkụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na The Drum of Heaven and Earth Ọrụ Bụ Isi: Ngwakọta Mmanya Ọkụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ The Drum of Heaven and Earth Ọrụ Bụ Isi: Ngwakọta Mmanya Ọkụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Dimensions & Packaging: product dimensions, 565 mm x 209 mm x 742 mm
Tags: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
Production Technology: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Design Challenge: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
Research: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Inspiration: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Project Duration: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Operation Flow: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Team Members: Hai Zhu