Hao Prawns Nkwakọba Ihe Nri Nkwanye Ụtọ by Jin Zhang

Hao Prawns Nkwakọba Ihe Nri Nkwanye Ụtọ by Jin Zhang is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2024

Hao Prawns Nkwakọba Ihe Nri Nkwanye Ụtọ

by Jin Zhang

Client: Wuhan Sanbu Brand Design

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Colors

The Design

About Hao Prawns Nkwakọba Ihe Nri Nkwanye Ụtọ

Ndị na-ese ihe jiri nnukwu mpaghara ọcha mee ka ha pụrụ iche na ngwaahịa ndị ọzọ yiri nke ha, na-eji nchikọta nke ihe njirimara poker a ma ama na ọkwa mmiri mee ka ndị ahịa nwee mmetụta nke ịma nke ọma; N'ihi na mkpụrụ edemede Chinese nke aha akara ahụ dị mfe ịkpọ n'ụzọ na-ezighị ezi, onye nrụpụta ahụ mere akara ngosi Bekee nke akara ahụ site n'iji nkọwa pinyin Chinese. Ịgbakwunye ụda olu na-eme ka ọ dị mfe ịkpọ aha akara ahụ n'ụzọ ziri ezi, ebe ụdị ụda olu ahụ dị ka akara nlele, na-akpụ eserese inyeaka maka akara ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Hao Prawns Nkwakọba Ihe Nri Nkwanye Ụtọ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Hao Prawns Nkwakọba Ihe Nri Nkwanye Ụtọ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Hao Prawns Nkwakọba Ihe Nri Nkwanye Ụtọ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Dimensions & Packaging: Width 185mm x Depth 45mm x Height 256mm
Tags: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Design Challenge: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Research: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Inspiration: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Operation Flow: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.