Vaporesso Coss Ọrụ Bụ Isi: Ngwugwu Ngwa Iyi Ọsịsọ by Joshua Fischer, Shuyu Yao and Kai Ma

Vaporesso Coss Ọrụ Bụ Isi: Ngwugwu Ngwa Iyi Ọsịsọ by Joshua Fischer, Shuyu Yao and Kai Ma is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2024

Vaporesso Coss Ọrụ Bụ Isi: Ngwugwu Ngwa Iyi Ọsịsọ

by Joshua Fischer, Shuyu Yao and Kai Ma

Client: Shenzhen Smoore Technology Co.,Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Vaporesso Coss Ọrụ Bụ Isi: Ngwugwu Ngwa Iyi Ọsịsọ

Ederede Akwụkwọ: Coss bụ nhazi ngwugwu maka ngwa iyi ọsịsọ (vaping device). Ngwugwu a nwere mkpuchi mpụta na tere dị n'ime ya. Oghere dị iche iche a wapụtara na mkpuchi mpụta ahụ na-akpụzi akara ahịa (logo) ma na-egosipụta akara ahịa na-egbuke egbuke akwụkwọ ọla nkume dị n'ime ya. Oghere ndị a wapụtara na-emepụta ọdịyịnụ dịka igirigi ma na-egosi ume ndị na-agagharị mgbe a na-eji ngwa ahụ. Akara agba dị na mkpuchi mpụta na-egosi agba ngwaahịa ahụ. A na-eji akwụkwọ mee mkpuchi mpụta ahụ, ebe tere dị n'ime ya bụ nke e ji ahịhịa shuga na achara mee ya site n'usoro ịkpụzi ihe. Eserese nhazi (wireframe) nke ngwaahịa a debere n'akụkụ ngwa mmịpụta ahụ (slider).

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Vaporesso Coss Ọrụ Bụ Isi: Ngwugwu Ngwa Iyi Ọsịsọ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Vaporesso Coss Ọrụ Bụ Isi: Ngwugwu Ngwa Iyi Ọsịsọ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Vaporesso Coss Ọrụ Bụ Isi: Ngwugwu Ngwa Iyi Ọsịsọ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging evokes product sensibility through the strong brand recognition and craft visual effects. The brand graphic LOGO is defined on the outer sleeve using varying punched holes to create a misty artistic effect and simulate undulating breathing during use, demonstrating the characteristics of vaping devices.
Dimensions & Packaging: Length:14 cm; Width:9.8cm; Height:5.2cm；
Weight:150g
Tags: Vaping characteristics, hollow design, green packaging, serialization, intuitive visual perception, artistic effect, brand responsibility.
Production Technology: Different colored tags on the outer packaging differentiate the product and realize 2-in-1 of the packaging and the inner tray, reducing production costs. Environmentally friendly materials are used inside and outside the packaging: paper and moulded-fibre inner tray (made of sugarcane and bamboo fiber), which practices the brand's concept and actively assumes its social responsibility.
Design Challenge: The challenge of this packaging design is how to intuitively communicate the product and brand characteristics while maintaining the visual impact. The brand graphic LOGO is defined on the outer sleeve using varying punched holes to reveal the metallic inner Green logo during the out of box experience, which also creates a misty artistic effect and simulates undulating breathing during use, demonstrating the features of the vaping device.
Research: Based on the eco-friendly concept and integrating the brand logo, the packaging design directly and vividly conveys the basic function and the convenient, easy-to-use, and smart features of this COSS vape, offering consumers a sense of ritual.
Inspiration: As a leading brand in the vaping industry, VAPORESSO delves deep into the detailed needs of each consumer to consistently make breakthroughs in every production link. As a smart integrated automatic e-liquid refilling and recharging solution, COSS can reduce frequent refilling and recharging of the compact hands-free vaping device. Together with the visualized and green outer packaging, it enhances the user experience and highlights the brand's social responsibility.
Project Duration: The project started in 2023 in China and finished in July 2023 in China.
Operation Flow: The punched holes on the outer packaging create a misty artistic effect and simulate undulating breathing during use, demonstrating the characteristics of vaping devices. To help consumers to understand the product more directly, a visual product wireframe diagram and selling point information are placed on the side of the slider. Different colored tags on the outer packaging indicate the color of the product, realizing 2-in-1 of the packaging and the inner tray and reducing production costs.
Team Members: Shuyu Yao, Kai Ma, Joshua Fischer
Image Credits: Shenzhen Smoore Technology Co.,Ltd