Ọlaọcha Ngwungwu · 2024
Miok Nkwakọba Biya Mmiri Ara
by Iris Fan
- Ihe Nrite A' Design Award nke Ọlaọcha 2024 in Ngwungwu
- CLIENT: Miok
- Estimated Number of Design Views: 32,338
- Verification code 653A11C2C5 · Verify this award
Colors
About Miok Nkwakọba Biya Mmiri Ara
Miok bụ nkwakọba ngwaahịa e mere maka biya mmiri ara a na-ere n'ime mkpọ. Ihe ọṅụṅụ a na-agwakọta mmiri ara dị ụtọ na nke dị gbara gbara na afụ biya, ma nwee probiotics nakwa ọkwa mmanya dị ala. Echiche nke nhazi a bụ ngwakọta. N'akụkụ mkpụrụedemede Miok na-ese n'elu, ụdị mmiri mmiri abụọ na-ejikọta ọnụ wee bụrụ ụdị ọhụrụ. Asụsụ anya ya nwere obi ike, ike na ọṅụ. Akara ngosi bụ isi ihe dị na mkpọ ahụ, ya mere ọ dị mfe ịmata akara ahịa ahụ n'ahịa. Mkpọ ọ bụla na-ejide mmiri 375 millilita. Usoro nkwakọba ahụ gụnyere igbe onyinye, igbe mbupu na igbe e nwere ike ibugharị maka ire ahịa n'ịntanetị na n'ụlọ ahịa.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Miok Nkwakọba Biya Mmiri Ara meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Miok Nkwakọba Biya Mmiri Ara ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Miok Nkwakọba Biya Mmiri Ara bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
- Dimensions & Packaging
- 375mL per can
- Tags
- Mixing, Milk Beer, Packaging, Can, Miok
- Production Technology
- The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.
Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design. - Design Challenge
- One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
- Research
- The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
- Inspiration
- The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
- Project Duration
- The project started in May 2021 in Hang Zhou, China, and finished in March 2022
- Operation Flow
- The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
- Patents
- Copyrights belong to IBEA, 2021
- Image Credits
- Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao
