Freeway Loud Animeshọn Ngwaahịa 3D by Mateus Morgan

Freeway Loud Animeshọn Ngwaahịa 3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ihe Nkiri, Vidio na Eserese Na-agagharị Competition Category.

ỌlaọchaIhe Nkiri· 2024

Freeway Loud Animeshọn Ngwaahịa 3D

by Mateus Morgan

Client: Morgan Studio

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ihe Nkiri Category

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The Design

About Freeway Loud Animeshọn Ngwaahịa 3D

Freeway Loud bụ animeshọn ngwaahịa nwere akụkụ atọ nke e mepụtara maka akara ngosi akpụkpọ ụkwụ. Animeshọn a na-egosi akpụkpọ ụkwụ n'ime gburugburu ebe mmepụta ihe, ebe igwe ọrụ dị ka ha na-enye ngwaahịa ahụ ndụ. E ji usoro hard surface kpụọ akpụkpọ ụkwụ ahụ n'ime 3ds Max, na-eji foto dị ka ihe nrụtụaka. E si na foto akpụkpọ anụ na brushes dijitalụ wuo texture ndị ahụ, e jikwa Vray mepụta ihe ngosi ahụ na pixels 1920 site na 1080. E mere animeshọn a maka ojiji n'ịntanetị, ebumnobi ya bụkwa ịdọta uche site n'onyonyo naanị, na-enweghị ederede nkọwa.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Freeway Loud Animeshọn Ngwaahịa 3D meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Freeway Loud Animeshọn Ngwaahịa 3D ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Freeway Loud Animeshọn Ngwaahịa 3D bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Dimensions & Packaging: 1920X1080
Tags: shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Design Challenge: The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Project Duration: The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca