Delpasand Ngwugwu Ihe Ọṅụṅụ Tii Oji by Mohammadreza Eslamparast

Delpasand Ngwugwu Ihe Ọṅụṅụ Tii Oji by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2025

Delpasand Ngwugwu Ihe Ọṅụṅụ Tii Oji

by Mohammadreza Eslamparast

Client: Delpasand

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Delpasand Ngwugwu Ihe Ọṅụṅụ Tii Oji

Delpasand bụ atụmatụ ngwugwu maka tii oji. Ụdị dị iche iche gụnyere tii Ceylon, nke a na-enye dịka ihe na-esi ísì ụtọ na nke izizi, na tii Iran. A họọrọ oji dịka agba isi n'ihi na ọ dabara na agba akwụkwọ tii kpọrọ nkụ. Foto dị larịị nke ite tii na ugbo tii na-egosi ebe ngwaahịa ọ bụla si abịa. Onye ọrụ ugbo, enyí, na ụlọ nsọ na-anọchite anya Ceylon, ebe ihe ngosi ugbo na-anọchite anya Iran. Agba ndị na-egbukepụ anya ma dịgasị iche na-enyere ndị na-azụ ihe aka ịmata ụdị dị iche iche n'elu shelf. A na-ebipụta igbe ọ bụla n'usoro (offset) n'elu kaadịbọọdụ na-eji embossing.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Delpasand Ngwugwu Ihe Ọṅụṅụ Tii Oji meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Delpasand Ngwugwu Ihe Ọṅụṅụ Tii Oji ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Delpasand Ngwugwu Ihe Ọṅụṅụ Tii Oji maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Delpasand has 2 kinds of tea, Ceylon and Iranian tea.
Ceylon has 2 kinds of tea,Aromatic and original.
The color black was chosen because of the color of dried tea and to make them different on shelves, they were illustrated.
The teapot and farm illustration shows their countries' content.
the symbols, farm, farmer, elephant and the temple are used to show Ceylon and the symbols, Iran farms are used to show Iranian tea.
Different sharp colors are used to make easier them to chose.
Dimensions & Packaging: Width 120 mm x Depth 80 mm x Height 200 mm.
Tags: Black Tea, Illustration, Colorful, Modern Design, Drink, Hot drink,
Production Technology: Offset print on the cardboard in 5 colors, CMYK and one Pantone color in each artwork with UV and emboss.
Design Challenge: Many objects, characters and their colors in a small teapot on the packaging was the main Challenge.
Research: Before design, the design group researched about 10 days to see the concept and appearance of other packagings in markets to know and find their path. To make them different and attractive it has been decided to design in flatten illustration because the other packaging were designed with real picture.
Inspiration: A teapot was chosen as a symbol of tea and hot drink. The tea farm was the main subject of design. The atmosphere of each Ceylon and Iran is different so their countries' symbols were chosen.
Project Duration: April - May 2022, Tehran, Iran
Operation Flow: To make the design friendly, the illustration was chosen, because it made the design like a story to contact the customers.
Image Credits: Illustrator Mohammadreza Eslamprast, 2022.
Assistant: Samyar Eslamparast and Soodabe Zomorodi.