Shan Ling 3 Igbo Ọrụ: Igbe Mbugharị Ngwaahịa by Shanghai Kuyekuye Technology Co., Ltd.

Shan Ling 3 Igbo Ọrụ: Igbe Mbugharị Ngwaahịa by Shanghai Kuyekuye Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2024

Shan Ling 3 Igbo Ọrụ: Igbe Mbugharị Ngwaahịa

by Shanghai Kuyekuye Technology Co., Ltd.

Client: 361°kids

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

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The Design

About Shan Ling 3 Igbo Ọrụ: Igbe Mbugharị Ngwaahịa

Ederede Akwụkwọ: Shan Ling 3 bụ igbe mbugharị ngwaahịa nke ọnụọgụgụ ya dị iche iche nke na-ejide akpụkpọ ụkwụ, uwe, na ihe ndozi maka otu egwuregwu. Ụdịdị mkpọtụ ya dị iche na igbe ndị nkịtị a na-ahụkarị, ma na-eme ka ihe niile dinara n'ime ya n'enweghị nsogbu. Otu igbe na-eguzogide akpụkpọ ụkwụ site na 31 ruo 43, e mekwara ka uwe ndị a họtụọ ka ha ghara ịpụ apụ n'oge mbupu. A na-eji ihe ndị dị mma nye gburugburu ebe obibi mepụta igbe a, ebumnobi imezu obere ohere na ibu na-enye aka ibelata mmefu ngwaahịa na ọnụ ahịa mbupu. Ihe osise dị n'elu igbe ahụ na-esi na mkpụrụedemede Chinese na akụkọ ọdịnala banyere azụ carp na-awụfe ọnụ ụzọ dragọn, na-eji azụ, ọnụ ụzọ, na mmiri dịka isi ihe ndozi ya.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Shan Ling 3 Igbo Ọrụ: Igbe Mbugharị Ngwaahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Shan Ling 3 Igbo Ọrụ: Igbe Mbugharị Ngwaahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Shan Ling 3 Igbo Ọrụ: Igbe Mbugharị Ngwaahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
Dimensions & Packaging: Width 480 mm x Depth 540 mm x Height 115 mm
Tags: Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
Production Technology: The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
Design Challenge: How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.

At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing.
Research: Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.

When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges.
Inspiration: Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Project Duration: The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
Operation Flow: 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work

2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture

3) Creative: Deeply explore Chinese traditional culture

4) Appearance and structural design: Abstract core shapes, colors, and patterns

5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes

6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water

7) Make samples

8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.

9) Production: Ensure uniform quality of each product and control of cost and schedule.
Team Members: Creative Director: Xusong Wang
Designer: Xiao Dong