Sheletsee Cushion Ọrụ Bụ Isi: Ngwugwu Ihe Mmasị Ahụ by Sheletsee

Sheletsee Cushion Ọrụ Bụ Isi: Ngwugwu Ihe Mmasị Ahụ by Sheletsee is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2024

Sheletsee Cushion Ọrụ Bụ Isi: Ngwugwu Ihe Mmasị Ahụ

by Sheletsee

Client: Sheletsee

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheletsee Cushion Ọrụ Bụ Isi: Ngwugwu Ihe Mmasị Ahụ

Ederede Akwụkwọ: Sheletsee Cushion bụ nhazi ngwugwu emere maka usoro ihe ntee ihu nke cushion. Nhazi a na-esite na ọdịdị nro na ìhè dị nwayọọ nke silk satin enweta atụmatụ ya. Ahịrị atọ na-asọpụta na mbuze dị elu nke na-egbuke egbuke na-echetara mmadụ akwa silk na-efegharị, na-egosikwa na ọ ga-eme ka akpụkpọ ahụ dị nro. A na-eji aluminium anodizing arụ mbuze dị elu, ebe a na-eji injection moulding na sandblasting arụpụta ntọala ya iji nweta ọdịdị dị iche na nke elu. Ọdịdị oval nke dị larịị dabara n'aka mmadụ ma na-emeghe ruo dịgrị 120 iji mee ka ijide ya dị mfe. Igbe dị n'èzí ji ụzọ omenala nke iji akwa etinye ihe mma (fabric applique).

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Sheletsee Cushion Ọrụ Bụ Isi: Ngwugwu Ihe Mmasị Ahụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Sheletsee Cushion Ọrụ Bụ Isi: Ngwugwu Ihe Mmasị Ahụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Sheletsee Cushion Ọrụ Bụ Isi: Ngwugwu Ihe Mmasị Ahụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This cushion series is developed for eastern women. Its packaging, inspired by exquisite silk satin with flowing luster, aims to suggest that the products enable a silky smooth finish for the skin and convey Eastern poetic aesthetics. Three fluid undulating lines in the glossy top cover resemble fluttering silk satin, representing the makeup effect of the products. The rounded shape bring to mind the image of a luminous moon reflected in rippling water, showing the gentle beauty of women.
Dimensions & Packaging: product dimensions, 93.6 mm x 77 mm x 23.9 mm
Tags: packaging for the cushion series, eastern aesthetics, the luster of silk satin, line design
Production Technology: To fully replicate the luster of silk satin, the top cover adopts aluminum anodizing technology, representing the skin-brightening effect of the products. The surface of the base utilizes the injection molding and sandblasting process, to create a stark contrast with the glossy top cover, enriching the overall simple design with varied textures. The outer box employs traditional fabric applique technique and a poem that explains the product features, to further highlight Eastern aesthetics.
Design Challenge: The challenge lies in how to convey intangible eastern aesthetics in a tangible form to customers. Silk satin, a symbol in eastern culture known for its smooth and delicate texture, inspired the design team to create a lustrous shell. This, combined with simple wavy lines, leads to an effect reminiscent of flowing silk, which not only offers users a pleasurable visual experience, but also symbolizes that the products enable a silky smooth finish for the skin.
Research: Nowadays, cosmetic packaging is expected to evolve beyond mere practicality, focusing more on design that is both functional and aesthetically pleasing. In this trend, eastern aesthetics, capable of endowing products with visual allure, have become a new choice for designers. The packaging incorporates silk satin, an eastern element full of unique charm, which hopes that users can experience a close encounter with eastern aesthetics during its use.
Inspiration: The design team drew inspiration from smooth silk satin, taking the delicate texture and gentle lustre as the design core. Thanks to the unique shape and high-quality materials, the packaging features tactile and visual effect like silk satin, conveying the low-key yet luxurious eastern aesthetics. This also suggests that the products enable a silky smooth finish for the skin.
Project Duration: The packaging was designed in July, 2023 in Shanghai, and will be launched in March, 2024 in China.
Operation Flow: Unlike the square or circular designs of most cushion products on the market, this product series, based on ergonomics, adopts a flat oval cocoon shape with the moderate width to better fit the hand of eastern women for easy holding and makeup applying. The packaging can be unfolded to 120 degrees, which enables users to hold the products in a natural, relaxed manner. The undulating lines in the glossy top cover ensure that each touch feels like an intimate encounter with eastern aesthetics.
Team Members: CHUN XUE Creative Design
Xiang Tian
Jinbo Xiong
Youpeng Sun
Weiqiang Zhu