Grumpy Bums Ngwa Ime Achịcha Maka Ụmụaka by Angela Spindler

Grumpy Bums Ngwa Ime Achịcha Maka Ụmụaka by Angela Spindler is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2024

Grumpy Bums Ngwa Ime Achịcha Maka Ụmụaka

by Angela Spindler

Client: Depot Creative

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Grumpy Bums Ngwa Ime Achịcha Maka Ụmụaka

Ụlọ ọrụ ahụ mepụtara atụmatụ akara ngosi nke Sweet Victory nke na-achịkọta uru akara ngosi ahụ nke ọma. Ha mepụtara asụsụ nke mmeri. Site na njirimara okwu na akụkọ e ji ezi uche mee, ha mepụtara njirimara anya na-egwu egwu, see ihe nnọchianya akara ngosi Grumpy Bums wee mepụta nkwakọba ngwaahịa na ihe dijitalụ. Site na ụkpụrụ isi nke akara ngosi bụ ịdị mma zuru oke, ịdịkọ ọnụ na enweghị nsogbu, ụlọ ọrụ ahụ mepụtara nkwakọba ka ọ bụrụ ahụmịhe na-adọrọ mmasị ma na-atọ ụtọ site na ịchịkọta ezinụlọ ọnụ site na ime achịcha.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Grumpy Bums Ngwa Ime Achịcha Maka Ụmụaka meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Grumpy Bums Ngwa Ime Achịcha Maka Ụmụaka ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Grumpy Bums Ngwa Ime Achịcha Maka Ụmụaka na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The no-added-sugar kids’ treat that’s satisfyingly sweet.

Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.

Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets
Dimensions & Packaging: Box dimensions are as follows:
140 x 200 x 35MM
Tags: HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
Production Technology: All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
Design Challenge: Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
Research: Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.

We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere.
Inspiration: Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.

Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones.
Project Duration: The project started in July 2021 and was completed in January 2022 in Sydney Australia
Operation Flow: The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
Team Members: Creative Director/Designer/Illustrator: Angela Spindler