T'aom Ngwakọta Mmanya Mkpụrụ Osisi by Binggrae Design Team

T'aom Ngwakọta Mmanya Mkpụrụ Osisi by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2024

T'aom Ngwakọta Mmanya Mkpụrụ Osisi

by Binggrae Design Team

Client: Binggrae

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Colors

The Design

About T'aom Ngwakọta Mmanya Mkpụrụ Osisi

T'aom bụ nhazi ngwakọta e mepụtara maka ụdị mmanya mkpụrụ osisi a na-edobe n'oyi nke e ji naanị ihe eke mepụta ya. Akara ahịa ahụ na-eji akara ngbe okwu ("quotation marks") mee ihe mma nke agba, ebe onyonyo mkpụrụ osisi ọhụrụ na-egosipụta n'elu ngwaahịa niile iji nye ụdị ngwaahịa ahụ nlere anya jikọrọ ọnụ. E hiwere nhazi ngwakọta a iji belata ihe mkpofu. Otu ihe mkpuchi dị iche (strip cap) na-anọchi anya mkpuchi aluminom, ebe akara gbasara gburugburu ebe obibi (eco label) na-adịpụ ọsọ ọsọ mgbe o metụrụ mmiri aka, nke na-enyere ndị ahịa aka ime mgbake ihe. Ụdị ngwaahịa T'aom na-agbaso karama mmanya, igbe mmanya, na mkpụrụ ice cream nwere ụtọ mkpụrụ osisi.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

T'aom Ngwakọta Mmanya Mkpụrụ Osisi meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na T'aom Ngwakọta Mmanya Mkpụrụ Osisi ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. T'aom Ngwakọta Mmanya Mkpụrụ Osisi na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging: 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags: fruit juice
Production Technology: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration: The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents: Copyrights belong to Binggrae Co., Ltd.
Team Members: Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits: Binggrae