HLJ Nine And Eighteen Natures of China Mkpuchi Ngwaahịa by Hang Zhou YiJiJ ue Chen

HLJ Nine And Eighteen Natures of China Mkpuchi Ngwaahịa by Hang Zhou YiJiJ ue Chen is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2024

HLJ Nine And Eighteen Natures of China Mkpuchi Ngwaahịa

by Hang Zhou YiJiJ ue Chen

Client: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About HLJ Nine And Eighteen Natures of China Mkpuchi Ngwaahịa

HLJ Nine and Eighteen Natures of China bụ usoro mkpuchi maka ngwaahịa ahụike ndị sitere na mmịpụta osisi na anụmanụ nke mpaghara Heilongjiang. Mkpuchi a na-eji agba ndị nwere ihe nnọchianya, odide aka ọdịnala e ji brọsh dee na ụdị eserese kwekọrịtara iji gosipụta akụrụngwa ọ bụla n'ụzọ doro anya na nke a na-aghọta ngwa ngwa. E ji kaadiboodu siri ike mee igbe ndị a ma jiri lamination na-adịghị egbuke egbuke na embossing mechaa ha, nke na-eme ka odide na eserese ndị ahụ pụta ìhè karịa n'ahụ mmetụ. A gbakwụnyere foil stamping n'ahịrị ụfọdụ a họọrọ. Usoro a na-ejigide otu njirimara anya a na-ekekọrịta ma na-ekwe ka ngwaahịa ọ bụla ka bụrụ nke a na-amata ngwa ngwa.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

HLJ Nine And Eighteen Natures of China Mkpuchi Ngwaahịa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na HLJ Nine And Eighteen Natures of China Mkpuchi Ngwaahịa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. HLJ Nine And Eighteen Natures of China Mkpuchi Ngwaahịa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
Dimensions & Packaging: Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm
Tags: Packaging, Series, health products, nutrition, brand
Production Technology: The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
Design Challenge: During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
Research: By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
Inspiration: Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
Project Duration: The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
Operation Flow: These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
Team Members: TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu