Kurimu Ice Cream Ọrụ Bụ Isi: Ngwungwu Ice Cream by Lance Francisco

Kurimu Ice Cream Ọrụ Bụ Isi: Ngwungwu Ice Cream by Lance Francisco is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2024

Kurimu Ice Cream Ọrụ Bụ Isi: Ngwungwu Ice Cream

by Lance Francisco

Client: Lance Francisco

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Colors

The Design

About Kurimu Ice Cream Ọrụ Bụ Isi: Ngwungwu Ice Cream

Ederede Akwụkwọ: Kurimu bụ nhazi ngwungwu maka ice cream dị elu nke a na-ere n'ime ihe mkpuchi pint. Nhazi a na-egosipụta mmụba nkịtị nke Japan, ya na eserese dị mfe maka ụtọ ọ bụla. A họọrọ akwụkwọ paperboard siri ike maka ịdị ike ya, e mekwara eserese ndị ahụ site na ngwaike dijitalụ. E ji offset printing wee mee ka agba ndị ahụ dabara adaba, a nwalekwara ihe nlele mbụ (prototypes) maka ọrụ ha. Nhazi ndị dị mfe na-emesi obi ndị ọzụzụ ike ka ha lekwasị anya na ngwaahịa ahụ, ma na-egosikwa ozi dị mkpa. Nsonaazụ a na-akwado àgwà ǹka aka nke akara ahia ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Kurimu Ice Cream Ọrụ Bụ Isi: Ngwungwu Ice Cream meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Kurimu Ice Cream Ọrụ Bụ Isi: Ngwungwu Ice Cream ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Kurimu Ice Cream Ọrụ Bụ Isi: Ngwungwu Ice Cream na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kurimu's packaging embodies Japanese minimalism with flavor-centric illustrations. This fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image.
Dimensions & Packaging: Label: Top width & diameter 284mm x Bottom width & diameter 229mm x height 90mm
Top Label: Diameter 93mm
Tags: Kurimu, Ice Cream, Packaging Design, Japanese, Minimalism, Premium, Artisanal, Minimalist, Culture, Pint
Production Technology: Kurimu's packaging blends traditional and modern techniques. Durable paperboard was chosen for quality, while digital software crafted minimalist illustrations capturing each flavor. Precision offset printing ensured consistent colors, and prototypes were rigorously tested for functionality. This comprehensive approach delivered a visually stunning and cohesive packaging experience for Kurimu ice cream.
Design Challenge: The creative challenge was distinguishing minimalism from oversimplification. Balancing simplicity while conveying essential information without excessive reduction was key. Careful consideration of design elements like typography and iconography maintained visual appeal and informativeness. Iterative testing and feedback refined the design, effectively showcasing Kurimu's premium handcrafted ice cream while embodying minimalism.
Research: Market research and design analysis were conducted to understand ice cream packaging preferences and create a design aligning with the brand's vision and target audience. Competitor analysis and cultural semiotics provided insights into consumer behavior and design trends. This informed approach resulted in a unique packaging design enhancing brand recognition, consumer engagement, and sales.
Inspiration: The inspiration for this project came from Japanese minimalist culture and aesthetics, reflecting Kurimu's premium quality and vision. Extensive research into Japanese design philosophy guided the project, resulting in a harmonious fusion of visual appeal and brand essence.
Project Duration: The project started in August 2020 in Manila, Philippines.
Operation Flow: Interacting with Kurimu's packaging is intuitive and engaging. Customers are drawn to the minimalist design and unique flavor illustrations. Opening the packaging brings anticipation and delight, enhanced by quality materials. The simplicity keeps focus on the ice cream, creating a seamless and enjoyable experience.
Patents: Copyright, Lance Francisco.