Starka Wildside Imewe Karama na Akwụkwọ Akara by Asta Kauspedaite

Starka Wildside Imewe Karama na Akwụkwọ Akara by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2024

Starka Wildside Imewe Karama na Akwụkwọ Akara

by Asta Kauspedaite

Client: MV Group

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Starka Wildside Imewe Karama na Akwụkwọ Akara

Ezinụlọ Starka, nke dabere na omenala gbanyere mgbọrọgwụ miri emi, nwere onye ọhụrụ - Starka Wildside nke nwere obi ike dị ka ntorobịa. Site n'ọtụtụ ọgbọ, njiri ụtọ a emeela ka ọ dịkwuo mma site n'ụtọ na-atụghị anya ya nke blackberries ọhịa. N'ịnọgide n'ókè ihe ọṅụṅụ ọdịnala, nhazi nke ngwugwu maka ngwaahịa a bu n'obi iweta ifufe ọhụrụ na ngosipụta anya. Ụdịdị ụgbala, nke ghọrọ akara ezinụlọ Starka, tụgharịrị n'ọdịdị ntorobịa pụrụ iche n'oge a.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Starka Wildside Imewe Karama na Akwụkwọ Akara meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Starka Wildside Imewe Karama na Akwụkwọ Akara ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Starka Wildside Imewe Karama na Akwụkwọ Akara bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The "Starka" family, which is based on deep-rooted tradition, has a new member. The youthfully daring "Starka Widside". Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Tags: Lithuanian, Starka, wild, stork, ethnographic, design, MV GROUP, Stumbras, Studija Creata
Production Technology: Glass bottle. Flexo printing.
Design Challenge: The stork character, which has become a symbol of the Starka family, required a special youthful appearance this time. Traditionally fashioned in the style of old etchings. Only this time, he is a youthful, wild traveller. His wind-blown hair and the details of his outfit make it clear that he knows his way around the modern world.
Research: Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. Bolder color combinations are used to reveal the taste qualities. The foil elements glimmer with a rarer copper shade.
Inspiration: Everyone has something wild, unique and special hidden deep inside. Dare to discover your secret character. Face your wild side.
Project Duration: Stumbro Starka Wildside was updated in 2023.
Operation Flow: With its unexpected form, "Starka Wildside" is inviting you to experience more, in a bolder, more real way.
Image Credits: Edgaras Marozas (http://www.krop.com/edgarasmarozas/)