Heti Njirimara Azụmaahịa na Mkpọ Ngwaahịa by Cansu Dagbagli Ferreira

Heti Njirimara Azụmaahịa na Mkpọ Ngwaahịa by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2024

Heti Njirimara Azụmaahịa na Mkpọ Ngwaahịa

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Heti Njirimara Azụmaahịa na Mkpọ Ngwaahịa

Heti, nke e sitere n'okwu Dakota nke pụtara Ụlọ kpọọ aha ya, na-enye ihe ọṅụṅụ ndị na-akpali mkpụrụobi nke ụlọ site na ụtọ ndị sitere n'okike, na-eme ememe osisi nke ala nke North America. Akara ngosi na-enwe mmetụta n'ọha mmadụ a na-enye akụkụ ego ha n'ịkwado obodo agbụrụ. Effortless Wisdom, echiche akara ngosi a, gosipụtara eserese ụdị ala na ụtọ, yana mkpọ ngwaahịa nke sitere n'ike mmụọ nhazi geometric nke nka Dakota, na-egosi nha nhata na nkwekọrịta. Ihe emere ahụ jikọtara nhọrọ agba nke otu ụdị na ntinye agba pụrụ iche, na-egosipụta omimi nke nka ndị ala n'ọnọdụ ọgbara ọhụrụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Heti Njirimara Azụmaahịa na Mkpọ Ngwaahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Heti Njirimara Azụmaahịa na Mkpọ Ngwaahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Heti Njirimara Azụmaahịa na Mkpọ Ngwaahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery