Ọlaọcha Ngwungwu · 2024
Gota Ngwugwu Nlekọta Akpụkpọ Ahụ
- Ihe Nrite A' Design Award nke Ọlaọcha 2024 in Ngwungwu
- CLIENT: NZ Skin Care Co., Ltd
- Estimated Number of Design Views: 47,699
- Verification code 522D74D87F · Verify this award
Colors
About Gota Ngwugwu Nlekọta Akpụkpọ Ahụ
Gota bụ nhazi ngwugwu maka ngwaahịa nlekọta akpụkpọ ahụ. Nhazi a si n'akụkọ ọdịnala ndị Maori nke New Zealand nweta mmụọ nsinye ya. Ụdị ihe okike atọ nke obodo ahụ mebere isi ihe ndị a na-ahụ anya: fern mamaku na-acha akwụkwọ ndụ akwụkwọ ndụ, alga na-acha uhie uhie, na conus na-acha anụnụ anụnụ. A na-egosi oyiyi nke fossil osisi na anụmanụ n'igbe dị n'èzí. Udidi elu ya na-eṅomi nkume okike, ebe akụkụ ndị e mepụtara ka ha pụta ìhè na ndị e mepụtara ka ha daa n'ime na-atụkwasị omimi. E ji PP na ABS mee mkpuchi ya, o nwekwara ụkpụrụ nke isi ihe ndị e ji mee ya. Karama serum ndị ahụ na-eji dropa telescopic na-atụgharị atụgharị.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Gota Ngwugwu Nlekọta Akpụkpọ Ahụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Gota Ngwugwu Nlekọta Akpụkpọ Ahụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Gota Ngwugwu Nlekọta Akpụkpọ Ahụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- The ancient Maori tale of New Zealand inspires this packaging design. The packaging incorporates the original natural species of the MAMAKU FERN, red alga, and conus in New Zealand, aiming to convey the deep and inextricable connection between humans and the earth. The design utilizes fossil figures of plants and animals to imply the combination of natural plant and animal ingredients and modern technology, introducing consumers to natural and pure skincare products.
- Dimensions & Packaging
- 54mm*54mm*209mm
82mm*82mm*72mm - Tags
- Skincare product packaging, New Zealand Maori tales, Animal and plant fossils, Red, green and blue colour schemes, Eco friendly craftsmanship
- Production Technology
- The surface texture of the packaging mimics natural stone, providing an enhanced tactile experience. The embossing and debossing treated surface not only enriches the overall tactile and visual experience but also gives a third dimensional sense. The cap employed PP and ABS materials and an embossing process to imprint the key ingredients pattern of the product onto the surface. Additionally, the multilayer spraying process improves wear resistance and durability.
- Design Challenge
- The challenge was encountered in expressing the Maori lore and reverence for nature through the packaging. To address this, the packaging design pays tribute to the natural heritage of New Zealand by employing three of its original natural ingredients as the core visual elements and presenting them on the outer box as figures of fossilized plants and animals. The design aims to showcase the ancient and enduring life force of nature, echoing the anti ageing advantages of the skincare product.
- Research
- The Maori people of New Zealand are known for their deep respect and gratitude for nature. In traditional Maori medicine, several plant and animal ingredients have been identified for their skin repairing properties. Drawing inspiration, the design team has explored the earth and sea, carefully selecting ingredients with unique bioactivity and efficacy. These ingredients have been applied to skincare products through modern extraction and processing technologies for anti ageing effects.
- Inspiration
- The brand draws inspiration from the Maori tales of New Zealand. It aims to embody the vibrancy and mystery of the earth and ocean in products and impart the wisdom and power of Maori culture. The packaging comprises three thematic shades of green, red, and blue, with green representing the robust vitality of the MAMAKU FERN, red from the energy rich red alga, and blue symbolizing the conus in the mysterious ocean, highlighting the purity of the product and its efficacy in caring for skin.
- Project Duration
- In November 2020, the project was launched in New Zealand and was created and developed in collaboration with Sephora, a subsidiary of LV Group. The project was presented at the branded Shanghai show of Sephora from November 17 to 19, 2023, and launched in December 2023 at Sephora in China.
- Operation Flow
- The cap of the bottle is printed with the natural element pattern of the key ingredients of the product so that consumers can intuitively understand the composition of the product, which enhances the reliability and attractiveness of the product. The serum products employ rotating telescopic droppers to provide consumers with a convenient and safe use experience.
