Long Xi Mkpuchi Ngwongwo Osisi Ihe Nsure Ọkụ Na-esi Ísì Ụtọ by Chushan Design is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.
ỌlaọchaNgwungwu· 2024
Long Xi Mkpuchi Ngwongwo Osisi Ihe Nsure Ọkụ Na-esi Ísì Ụtọ
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category
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The Design
About Long Xi Mkpuchi Ngwongwo Osisi Ihe Nsure Ọkụ Na-esi Ísì Ụtọ
Long Xi bụ atụmatụ mkpuchi ngwongwo maka osisi ihe nsure ọkụ na-esi ísì ụtọ. Akpa ihe mkpuchi e ji aluminum kpuchie na-ekpuchi igbe osisi, na-emepụta ọdịiche n'etiti ngwa abụọ ahụ. Igbe osisi ahụ na-eji usoro mmịfe gbagọrọ agbagọ na akwụkwọ owu ndị e doro n'ọkwa dị iche iche kama iji mkpuchi rọba a na-ejikarị eji. N'ime ya, a na-atụkọta ihe ndị dị n'ime ya n'elu ibe ha, ebe akwụkwọ kaadiboodu e ji ogbo dị nro sie ike na-echebe ha n'oge mbufe ma na-ebu ozi gbasara ika ahịa. Igbe ihe mgbakwunye nwere aka ejide dị n'ala ya. E ji ntinye ọlaedo na ihe ndenye e mepụtara emepụta megharịa ụkpụrụ agwọ ọkụ (dragọn) na ọla nchara sitere na China oge ochie.
The Recognition
About the Ihe Nrite A' Design Award nke Ọlaọcha
Long Xi Mkpuchi Ngwongwo Osisi Ihe Nsure Ọkụ Na-esi Ísì Ụtọ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Long Xi Mkpuchi Ngwongwo Osisi Ihe Nsure Ọkụ Na-esi Ísì Ụtọ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Long Xi Mkpuchi Ngwongwo Osisi Ihe Nsure Ọkụ Na-esi Ísì Ụtọ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By merging aluminum-coated bags with wooden boxes, we craft a distinctive cross-material visual, enhancing the product's appeal. The wooden box incorporates a sliding structure and multi-layered stickers to replace conventional plastic seals, harmoniously blending ceremony and practicality while enriching the historical legacy of bronze.
The "Longxi" series arises from a unique blend of bronze craftsmanship and texture, delivering a distinct bronze culture experience, aligning with the brand. - Dimensions & Packaging
- Width 160mm x Depth 160mm x Height 55mm
- Tags
- fragrant, Bronze Culture, Orient, ancient method, Chinese Dragon, Eastern Culture
- Production Technology
- To seamlessly blend the wooden box's appearance with historical culture, we use various cotton paper labels for sealing and printing historical documentary materials, Gold stamping and embossing techniques add visual depth, ensuring meticulous replication of bronze patterns from 2400 years ago. This fosters a connection with past culture, evokes emotional resonance, and enhances cultural identity.
The packaging employs advanced technology for precise replication, with materials of enhanced texture and special techniques, ensuring exceptional quality and execution in both appearance and tactile experience. - Design Challenge
- Finding the balance between traditional craftsmanship and contemporary aesthetics has always been the biggest challenge for our team, especially when it comes to avoiding the visual staleness often associated with traditional craft packaging. Making overly innovative changes could lead to a deviation from existing market perceptions. We strive to find opportunities for integration between traditional heritage and modern sensibilities, bridging the gap between tradition and contemporary taste.
- Research
- The dragon motif and bronze patterns used in this craft are derived from bronze artifacts dating back to the Warring States period of ancient China, around 2600 years ago. We have extracted these exquisite patterns and transformed them into products that align with contemporary aesthetics and usage patterns. This allows us to better appreciate traditional wisdom and the aesthetics of ancient civilizations.
- Inspiration
- This bronze incense holder packaging seamlessly combines visual inspiration from Eastern culture dating back 2400 years, providing users with a distinctive cultural ritual experience. Building upon a contemporary reinterpretation of Eastern culture, we skillfully blend electroplated aluminum film bags with wooden materials, perfectly encasing the wooden box to create a design that exudes a heightened sense of technology.
- Project Duration
- Completed in Shenzhen from December 2022 to October 2023
- Operation Flow
- In the structure of the wooden box, we have incorporated a curved sliding mechanism for easy retrieval of the product. Internally, the design employs a stacked arrangement, with a top layer covered by sponge-padded cardboard. This not only protects the product from compression during transportation but also provides an opportunity to showcase brand information. At the bottom, there is an accessory assembly box with convenient handles for easy accessory retrieval. Thanks to the stacked structure, the entire packaging has reduced dimensions, ensuring safe transportation while saving on shipping costs.
- Team Members
- Yin Peng
Li Linlin
Menghao Zeng - Image Credits
- Chushan Design
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