Ọlaọcha Ngwungwu · 2024
Lays Dungeons And Dragons Mkpuchi Nri
by PepsiCo Design and Innovation
- Ihe Nrite A' Design Award nke Ọlaọcha 2024 in Ngwungwu
- CLIENT: PepsiCo
- Estimated Number of Design Views: 34,173
- Verification code 96CE549C28 · Verify this award
Colors
About Lays Dungeons And Dragons Mkpuchi Nri
Lays Dungeons and Dragons bụ nhazi mkpuchi nri e mepụtara maka ụdị chips poteto dị iche iche. E wepụtara mkpuchi a ka ọ bụrụ ihe jikọtara ya na ihe nkiri 2023 bụ Dungeons and Dragons, Honor Among Thieves, e jikwa ngwa ndị na-eme mmetụta na mmadụ (influencer kit) sonyere ya. Nhazi ahụ na-esite n'ụwa akụkọ ifo nke ihe nkiri ahụ. Onye bụ isi na mkpọsa ahụ bụ The Potato, agwa nke pụtara na ihe nkiri ahụ ma bụrụkwa ezigbo poteto. Isiokwu ahụ na-ejikọ akụkọ ahụ na poteto ndị a na-akụ n'ihe karịrị ugbo 100 na United States na Canada nke na-enye chips ndị ahụ.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Lays Dungeons And Dragons Mkpuchi Nri meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Lays Dungeons And Dragons Mkpuchi Nri ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Lays Dungeons And Dragons Mkpuchi Nri bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
- Inspiration
- The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.
