Bronz Ngwungwu · 2024
Pepsi X Spotify Ngwakọ Ihe Ọṅụṅụ
by PepsiCo Design and Innovation
- Ihe Nrite A' Design Award nke Bronz 2024 in Ngwungwu
- CLIENT: PepsiCo
- Estimated Number of Design Views: 32,713
- Verification code 2F49424E00 · Verify this award
Colors
About Pepsi X Spotify Ngwakọ Ihe Ọṅụṅụ
Pepsi x Spotify bụ mbọdọ ihe ọṅụṅụ e mepụtara maka ndị na-ege ntị dị n'Ijipt n'ọnụọgụ kandara. Ihe osise ahụ jikọtara njirimara ọdịdị Pepsi na Spotify n'ụzọ ha nha nha. A gwakọtara oyi anụnụ Pepsi siri ike na akwụkwọ ndụ ọhụhụ nke Spotify na ndị egwu rap dị n'Ijipt na-ekekọrịta. Azụ ihe osise ahụ ji ụdị "glitch" na oyiri akwụkwọ e bipụtara e bipụtakwa ya na okwu egwu e dere n'aka. E biri koodu QR n'elu mbọdọ ahụ nke na-enye ohere ka ndị mmadụ gee egwu Pepsi e mepụtara maka mkpọsa nlọghachi ego. E mepụtakwara akpa ihe onyinye maka ndị na-ekwusa ozi ọnụ na ọnụ tinyere mbọdọ ahụ.
About the Ihe Nrite A' Design Award nke Bronz
Pepsi X Spotify Ngwakọ Ihe Ọṅụṅụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Pepsi X Spotify Ngwakọ Ihe Ọṅụṅụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Pepsi X Spotify Ngwakọ Ihe Ọṅụṅụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Press Kit
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
