Italian Pasta Brand Ngwakọta Pasta by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2024

Italian Pasta Brand Ngwakọta Pasta

by Olha Takhtarova

Client: SOTB and D

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

24,913
Verified Award Winner
Verify Award Status for #160328

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Italian Pasta Brand Ngwakọta Pasta

Ederede Akwụkwọ: Italian Pasta Brand bụ ngwakọta na atụmatụ njirimara anya maka usoro ngwaahịa pasta na sọs ya. Agba blue miri emi na-ejikọta usoro ngwaahịa ahụ dum, ebe agba na-egbuke egbuke nke orange, coral, purple, green na blue na-ekewa ụdị pasta ọ bụla n'elu shelf. Ihe ịrịba ama Pantone edo edo na akara ngosi e sere n'ime ihe (engraved logo) nke na-egosi otu onye isi nri (chef) na-ezo aka na usoro ọdịnala e si esi pasta. A na-ebipụta ntuziaka isi nri na nkọwa gbasara ahụike nri n'elu ngwakọta ọ bụla, ebe mkpokọta mkpụrụ akwụkwọ doro anya na-enyere aka ịgụ ọsọ ọsọ. E ji ihe ndị enwere ike ịmegharị ọzọ (recyclable materials) mee ngwakọta a.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Italian Pasta Brand Ngwakọta Pasta meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Italian Pasta Brand Ngwakọta Pasta ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Italian Pasta Brand Ngwakọta Pasta na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
Dimensions & Packaging: Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm
Tags: packaging, pasta, Italy, food packaging
Production Technology: The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
Design Challenge: Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
Research: The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
Inspiration: The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
Project Duration: Dubai, UAE the project began in September 2022 and ended in March 2023
Operation Flow: Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.