Fruit Bar Ngwakọ maka Nri Ọtụ Ntakịrị by Olha Takhtarova

Fruit Bar Ngwakọ maka Nri Ọtụ Ntakịrị by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2024

Fruit Bar Ngwakọ maka Nri Ọtụ Ntakịrị

by Olha Takhtarova

Client: SOTB and D

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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Colors

The Design

About Fruit Bar Ngwakọ maka Nri Ọtụ Ntakịrị

Fruit Bar bụ nhazi ngwakọ maka ụdị mkpa nri ọtụtụ dị iche iche nke sitere n'ụdị eke. A na-eji ọkwụrụ, mkpụrụ osisi na mkpụrụ dị iche iche mee nri ndị a, na-enweghị ihe ntinye aka mmadụ. Ụdị ọ bụla, gụnyere apricot, fig, plum, dates na multifruit, ka egosipụtara na ngwakọ nke ogo ya bụ milimita 140 site na 130. Agba na-egbuke egbuke dị iche iche dịka odo odo, oroma, akwụkwọ ndụ, blu na uhie na-ekewapụ ụdị nri ndị a n'elu shelf. Ihe oyiyi ejiji na-anọchi anya mkpụrụ osisi ọ bụla ma na-egosipụta ike na ọṅụ. E kere akara ahụ (logo) pụrụ iche maka ngwaahịa ọ bụla iji nyere aka na ngwa ngwa amata ya ma nye akara ahịa ahụ ọdịdị enyi na enyi.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Fruit Bar Ngwakọ maka Nri Ọtụ Ntakịrị meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Fruit Bar Ngwakọ maka Nri Ọtụ Ntakịrị ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Fruit Bar Ngwakọ maka Nri Ọtụ Ntakịrị maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Dimensions & Packaging: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Tags: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Production Technology: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Design Challenge: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Research: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Inspiration: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Project Duration: Poland. The project began in January 2023 and ended in June 2023
Operation Flow: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.