Ọlaọcha Ngwungwu · 2024
Kweichow Moutai Sanhua Flying Apsaras Ngwugwu Baijiu
by Ying Song Brand Design Shenzhen Co., Ltd
- Ihe Nrite A' Design Award nke Ọlaọcha 2024 in Ngwungwu
- CLIENT: Kweichow Moutai Co.,Ltd.
- Estimated Number of Design Views: 34,280
- Verification code B84E9B768A · Verify this award
Colors
About Kweichow Moutai Sanhua Flying Apsaras Ngwugwu Baijiu
Kweichow Moutai Sanhua Flying Apsaras bụ nhazi ngwugwu maka mmanya baijiu nke ndị China. Nhazi ahụ ji akara Flying Apsaras sitere na eserese mgbidi Dunhuang, ihe a na-ahụkwa n'akara azụmahịa nke ụlọ ọrụ ahụ. E ji aka see onyinyo ahụ n'ụdị nka eserese mgbidi oge ochie nke China ma dobe ya n'elu okirikiri edo edo na-egbuke egbuke, agba bụ nke a na-ahụkarị n'eserese mgbidi Dunhuang. A na-emeghe igbe ahụ site n'akụkụ aka nri, ebe ihe ịchọ mma yiri urukpu nwere okpukpu abụọ gbara karama dị n'ime gburugburu. A na-emeghe karama ahụ site na mkpuchi ígwè dị n'elu ya. E ji akwụkwọ mee igbe ahụ, e jikwa ihe ndozi ụrọ na ígwè mee karama ahụ.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Kweichow Moutai Sanhua Flying Apsaras Ngwugwu Baijiu meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Kweichow Moutai Sanhua Flying Apsaras Ngwugwu Baijiu ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Kweichow Moutai Sanhua Flying Apsaras Ngwugwu Baijiu bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
- Dimensions & Packaging
- A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
- Tags
- Chinese Baijiu packaging, packaging design
- Production Technology
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Design Challenge
- How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
- Research
- Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
- Inspiration
- The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.
Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals. - Project Duration
- The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
- Operation Flow
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Image Credits
- Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen
