Bronz Ngwungwu · 2024
Extra Melty Upgrade Ngwugwu Mint
- Ihe Nrite A' Design Award nke Bronz 2024 in Ngwungwu
- Estimated Number of Design Views: 14,104
- Verification code 469AD7882E · Verify this award
Colors
About Extra Melty Upgrade Ngwugwu Mint
Ndị otu nhazi gbara gburugburu echiche nke snow na-agbaze, nke na-egosi ike ibelata nrụgide nke ngwaahịa a. A rịọrọ ka ha debe ihe akara akara ndị a maara nke ọma dị ka akara EXTRA na swoosh, n'ihi ya ndị otu nhazi mepụtara swoosh ahụ ka ọ bụrụ ụzọ ski iji wuo ebe nke agwa eserese nwere ike ịnụ ụtọ, na-emegharị isiokwu ahụ. Ọ pụtara ìhè na mkpụrụ osisi ahụ rụrụ ọrụ karịa inye nkọwa ụtọ, kama ọ bụ bọọdụ snow pụtara ìhè nke mezuru ịkọ akụkọ ahụ. E bu n'obi na oge a na-atọ mint ndị ahụ ụtọ na-eweta ahụmahụ dị ka ski n'ọnụ yana n'uche ndị na-azụ ahịa.
About the Ihe Nrite A' Design Award nke Bronz
Extra Melty Upgrade Ngwugwu Mint meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Extra Melty Upgrade Ngwugwu Mint ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Extra Melty Upgrade Ngwugwu Mint na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Press Kit
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
