Ubo Ọrụ Bụ Isi: Ngwugwu Shampoo by Wang Houcai

Ubo Ọrụ Bụ Isi: Ngwugwu Shampoo by Wang Houcai is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2025

Ubo Ọrụ Bụ Isi: Ngwugwu Shampoo

by Wang Houcai

Client: Banwea Brand Design (Shanghai) Co., Ltd.

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ubo Ọrụ Bụ Isi: Ngwugwu Shampoo

Ederede Akwụkwọ: Ubo bụ usoro ngwugwu maka shampoo na ngwaahịa ndị ọzọ e ji elekọta ntutu na ahụ. A na-eji polyethylene, ihe nwere ike iguzogide kemịkal na mmetụta ike, mepụta karama ndị a, nke dabara nke ọma maka ngwaahịa ncha na ihe nsacha. Ahịrị mbelata na elu karama na-akpụzi ahụ karama ka ọ dị ka akara oval a na-ahụkarị n'ime usoro ngwaahịa ahụ dum. Elu ndị e beliri ebe na-enyekwa aka mee ka karama ahụ dabere nke ọma n'aka onye ji ya. A na-emeghe ma na-apịa isi ponpụ iji wepụta ngwaahịa ahụ. Nhazi dị mfe na-enyere aka mee ka a mata karama ahụ ngwa ngwa.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Ubo Ọrụ Bụ Isi: Ngwugwu Shampoo meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Ubo Ọrụ Bụ Isi: Ngwugwu Shampoo ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Ubo Ọrụ Bụ Isi: Ngwugwu Shampoo na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Original geometric figures, circles, rectangles, etc. are everywhere, showing classic geometric beauty. Ubo advocates a pure and simple lifestyle. The fast-paced life in the city has made modern people exhausted, so they hope that life can be simpler and return to its true beauty. The product packaging reflects this spirit. Through the cutting of lines and surfaces, it presents the iconic oval visual symbol, which embodies simplicity and purity, and the product is easy to identify.
Dimensions & Packaging: size:
Shampoo Regular: 79mm × 68mm × 218mm (525g)
Shampoo High capacity: 86mm × 75mm × 236mm (800g)
Body lotion: 62mm × 53mm × 172mm (228g)
Hair mask: 95mm ×88mm ×70mm (350g)
Tags: Ubo, Ubo shampoo series products , bottle design , packaging design, care products, shampoo
Production Technology: pe material has higher chemical resistance and excellent impact resistance than other materials such as pet, so it is suitable for storing chemical products such as cosmetics and detergents. In addition, the manufacturing cost of plastic bottles made of pe is relatively low and easy to produce and process.
Design Challenge: How to save consumers the energy to find ideal products is the key challenge in this case. The unique bottle shape forms a clear visual symbol that carries through the entire product range. Product packaging can express the value of the brand in a minimalist and beautiful way.
Research: In addition to the simple shape of the Ubo shampoo series products, the design of the bottle body incorporates cut-through surfaces. This design point not only emphasizes the simplicity and beauty of the appearance, but also focuses on the user experience. Through the unique face cutting, the product feels more comfortable in the hand, making the user more comfortable during use and enhancing the practicality of the product. It is also the visual symbol of the product.
Inspiration: Primitive geometric figures, such as circles, triangles, rectangles, etc., are the most common forms, ranging from capsules, earrings, teacups, pots, to industrial equipment, spacecraft, universe and celestial bodies. They are the most basic forms of all objects, showing a classic Geometric beauty extends from this basic figure to various shapes. Simple and easy to remember and recognize
Project Duration: The project started in Shanghai on April 3, 2022, and the design was completed in Shanghai on May 20, 2022. sale on September 3, 2022.
Operation Flow: Open the pump head and press to use
Team Members: Wang Houcai
Image Credits: Image #No1 Designer Wang Houcai, ubo, 2024.
Image #No2 Designer Wang Houcai, ubo, 2024.
Image #No3 Designer Wang Houcai, ubo, 2024.
Image #No4 Designer Wang Houcai, ubo, 2024.
Video Credits: Wang Houcai, 2024