Langjiu Estate San Pin Festival Nkwakọba Mmanya by Dong Jinghong and Li Wei

Langjiu Estate San Pin Festival Nkwakọba Mmanya by Dong Jinghong and Li Wei is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2025

Langjiu Estate San Pin Festival Nkwakọba Mmanya

by Dong Jinghong and Li Wei

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Langjiu Estate San Pin Festival Nkwakọba Mmanya

Langjiu Estate San Pin Festival bụ nhazi nkwakọba maka baijiu, mmanya a gbara agba nke China. Ihe a nwere ngwaahịa echiche abụọ, dabere na isiokwu nke ehihie nke ala ubi ahụ na abalị nke ala ubi ahụ. Igbe dị n'èzí na-arụkwa ọrụ dịka oriọna akwụkwọ a kpụrụ akpụ nwere akụkụ atọ, ihe osise nke ọdịdị ala ubi ahụ gbara oriọna ahụ gburugburu. Mgbe a gbanyere ya, oriọna ahụ na-echetara ihe ngosi ìhè abalị a na-eme n'ala ubi ahụ. Nkwakọba ahụ na-egosi echiche zuru oke pere mpe nke ala ubi ahụ, ma ọ na-enye ihe ncheta karịa ilekwasị anya na mmanya ahụ naanị.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Langjiu Estate San Pin Festival Nkwakọba Mmanya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Langjiu Estate San Pin Festival Nkwakọba Mmanya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Langjiu Estate San Pin Festival Nkwakọba Mmanya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
Dimensions & Packaging: Width 310mm x Depth 196mm x Height 241mm
Tags: the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
Production Technology: One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
Design Challenge: Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
Research: Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
Inspiration: The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
Project Duration: The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
Operation Flow: This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.
Team Members: Wang Bowei、Yu Jun、Wang Chaojun、Dong Jinghong、Li Wei