Mahjong Lucky Coffee Ngwaahịa Mbugharị: Mbudata Kọfị by Wenduan Su

Mahjong Lucky Coffee Ngwaahịa Mbugharị: Mbudata Kọfị by Wenduan Su is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2025

Mahjong Lucky Coffee Ngwaahịa Mbugharị: Mbudata Kọfị

by Wenduan Su

Client: Shenzhen Technology Unversity

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee Ngwaahịa Mbugharị: Mbudata Kọfị

Ederede Akwụkwọ: Mahjong Lucky Coffee bụ atụmatụ mbudata kọfị nke sitere n'echiche mahjong, egwuregwu ọdịnala ndị China. Akpa ọ bụla nwere kọfị otu ọnwa, nke ha nhata na aka abụọ nke mbadamba mahjong. A hazie aka mbụ ka ọ bụrụ aka meriri egwuregwu ahụ. Onye zụtara ihe ahụ na-emecha aka nke abụọ, n'ihi na akụkụ kọfị ọ bụla ka a na-ahọpụta dịka mbadamba, ọdịdị ya adịghịkwa amata ruo mgbe e meghere akụkụ ahụ. Agba oroma na uhie na-egbu maramara, yana mkpụrụedemede na-egosipụta ntorobịa, na-arụ ọrụ maka ndị ahịa na-eto eto. E nwere ụdị ụtọ abụọ e nyere. Mbudata a na-atụgharị omume kwa ụbọchị ka ọ bụrụ egwuregwu.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Mahjong Lucky Coffee Ngwaahịa Mbugharị: Mbudata Kọfị meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Mahjong Lucky Coffee Ngwaahịa Mbugharị: Mbudata Kọfị ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Mahjong Lucky Coffee Ngwaahịa Mbugharị: Mbudata Kọfị na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.