Luna Alpina Nkwakọba Ngwaahịa nke Arman Auzhanov

Ihe emepụtara bụ Luna Alpina Nkwakọba Ngwaahịa nke Arman Auzhanov bụ onye meriri a na-asọpụrụ nke ukwuu nke 2025 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2025

Luna Alpina Nkwakọba Ngwaahịa

nke Arman Auzhanov

Onye Ahịa: Eurasia Elite

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

29,600

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #163103

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Luna Alpina Nkwakọba Ngwaahịa

Arman Auzhanov, onye mmebe si Kazakhstan, mepụtara ọrụ ngo vodka zuru oke maka ngalaba ahịa dị elu. O jiri onyonyo Ọnwa na Mbara Eluigwe dịka koodu nghọta doro anya dabere na ihe teknụzụ ọgbara ọhụrụ. E mere ntọala ya site na USP abụọ: nke mmetụta uche (a na-emepụta vodka dịka usoro ọnwa si dị) na nke ezi uche (a na-eme ka ọ dị ọcha site na nzọcha nkume ọnwa). Karama ahụ nwere ụdị pụrụ iche nke nwere ebe ịkpụ dị omimi dịka olulu ọnwa. Maka akara aha, o jiri ihe nwere microcrystals nke mepụtara onyonyo na-agbanwe agbanwe nke mbara eluigwe kpakpando, yana Lens Fresnel maka onyonyo ọnwa. Nkwakọba onyinye nke ọdịnihu mezuru onyonyo ahụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Luna Alpina Nkwakọba Ngwaahịa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Luna Alpina Nkwakọba Ngwaahịa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Luna Alpina Nkwakọba Ngwaahịa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
Nha & Mkpuchi: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
Mkpado: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
Teknụzụ Mmepụta: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
Ịma Aka Imepụta: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
Nchọpụta: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
Mkpali: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
Oge Ọrụ: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
Usoro Ọrụ: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
Patentị: Copyrights belong to Arman Auzhanov, 2021-2024