Good Life by Gina Ngwaahịa Ịchọ Mma by Antonia Skaraki

Good Life by Gina Ngwaahịa Ịchọ Mma by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2025

Good Life by Gina Ngwaahịa Ịchọ Mma

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Good Life by Gina Ngwaahịa Ịchọ Mma

Mkpuchi Serum a na-egosipụta njikọta dị n'otu nke okike na sayensị, nke akara alchemical Greek maka nnu na-anọchite anya, na-egosi nsacha. Site n'ọdịnaya okike dị ịrịba ama, nhazi a na-egosipụta ịdị ọcha nke ngwaahịa ahụ na njikọ ya na ụwa. Site na mmụọ nke anyanwụ na agba nke serum n'onwe ya, akara ngosi ahụ na-amụpụta gburugburu ọkụ na-adọrọ mmasị, na-anọchite anya anyanwụ, ihu, na ụwa. Mkpuchi a na-egosipụta nkà ihe ọmụma Greek nke zuru ezu, na-ejikọta ihe ndị sitere na mkpụrụ, okooko osisi, mgbọrọgwụ, na mkpụrụ osisi, na-ebunye mkpụrụ obi nke mgbanwe na ike ndụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Good Life by Gina Ngwaahịa Ịchọ Mma meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Good Life by Gina Ngwaahịa Ịchọ Mma ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Good Life by Gina Ngwaahịa Ịchọ Mma na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "The Serum" pack is a fusion of nature and science, represented by the alchemical symbol "Θ" for salt, which signifies purification. Its 99.69% natural content is reflected in the design’s purity and simplicity, while the pack itself is 100% recyclable, emphasizing sustainability. The radiant circular logo symbolizes the sun, face, and earth, uniquely capturing the holistic Greek philosophy. This design emphasizes transformation, linking the elements of nature with modern skincare innovation.
Dimensions & Packaging: Box dimensions, 66mm x 42mm x 152mm
Tags: Serum, cosmetics, life, glass, case, sustainable.
Production Technology: The design of "The Serum" packaging was crafted using a combination of sustainable materials, including recycled paper and biodegradable plastics, ensuring environmental responsibility. We employed digital prototyping to visualize concepts rapidly and utilized 3D printing for physical models, allowing us to assess ergonomics and aesthetics effectively. Techniques such as user-centered design and iterative testing guided our process, incorporating valuable feedback from focus groups. This methodology ensured that every element, from the vial to the box, harmonized in both functionality and visual appeal, enhancing user experience while minimizing ecological impact.
Design Challenge: The hardest part of this design activity was balancing aesthetics with functionality and sustainability. While we aimed to create an elegant and visually striking package for "The Serum," we also faced challenges in selecting eco-friendly materials that could protect the serum effectively. Additionally, ensuring that the design resonated with target users while meeting their practical needs required extensive iterations and feedback. Striking this balance between beauty, usability, and environmental responsibility was a complex process that demanded careful consideration and creative problem-solving.
Research: The packaging design for "The Serum" reflects a comprehensive design research process dedicated to enhancing user experience. We conducted qualitative research to understand consumer perceptions and needs regarding skincare products. The aim was to create a packaging solution that is both visually appealing and functional.
We employed user interviews, competitive analysis, and focus groups to gather diverse perspectives. Techniques included surveys, prototyping, and usability testing; tools like Adobe Photoshop and Adobe Illustrator were utilized for design mock-ups. Our target participants included skincare enthusiasts and industry professionals. The research revealed preferences for sustainable materials and elegant aesthetics. We discovered that packaging significantly influences purchasing decisions, prompting a design that merges luxury with eco-friendliness.
This approach not only elevates The Serum's market position but also promotes sustainable practices in the beauty industry, showcasing the vital link between thoughtful design and positive societal impact.
Inspiration: The inspiration is drawn by the holistic Greek philosophy around nature, the healing power of the sun and the perfect balance of the circle.
Project Duration: The project started in August 2022 in Athens and finished in May 2023 in Athens
Operation Flow: The user opens the pack as if it is a coffee table book. The book of knowledge. The product is being discovered in layers. Inside a special pocket there is a small card with a spiritual quote.
Image Credits: Image #1 : Photographer Andreas Deskas, Optional Image #1 Photographer Andreas Deskas, Optional Image #2 Photographer Andreas Deskas, Optional Image #3 Photographer Andreas Deskas.