Stickman Ọrụ Bụ Isi: Njirimara Ụlọ Ahịa by Yitian Zeng

Stickman Ọrụ Bụ Isi: Njirimara Ụlọ Ahịa by Yitian Zeng is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2025

Stickman Ọrụ Bụ Isi: Njirimara Ụlọ Ahịa

by Yitian Zeng

Client: Stickman

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

10,316
Verified Award Winner
Verify Award Status for #164180

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Stickman Ọrụ Bụ Isi: Njirimara Ụlọ Ahịa

Ederede Akwụkwọ: Stickman bụ njirimara ụlọ ahịa e mere maka ụlọ ahịa bubble tea dị na Kansas City. Njirimara a dabere na agwa mascot nwere mmasị nke na-anọchite anya ihe abụọ kachasị mkpa nke ụlọ ahịa a na-ere, bụ́ bubble tea na ihe oriri e ji mkpịsị nkụ mee (skewer snacks). E ji ihe osise dijitalụ na eserese vector mee ihe eji chọpụta ka ihe a. Nke a mere ka njirimara a wụghachiri n'ogo dị iche iche na-adịghị efunahụ ọcha na nkọwa ya. Stickman na-apụta n'elu ọkọlọtọ ekwentị, akara na-egbukepụ ọkụ, ekwa ọrụ, ákwà mkpuchi, iko, aṅaghị mmiri, na akpa nnyefe, nke e ji ígwè, ákwà, na polypropylene mee. Ebumnobi ya bụ inye ndị niile na-abịa ileta ụlọ ahịa a, n'agbanyeghị afọ ha, mmasị na nnabata dị ọcha.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Stickman Ọrụ Bụ Isi: Njirimara Ụlọ Ahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Stickman Ọrụ Bụ Isi: Njirimara Ụlọ Ahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Stickman Ọrụ Bụ Isi: Njirimara Ụlọ Ahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Dimensions & Packaging: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Tags: branding, shop, packaging design, illustration
Production Technology: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Design Challenge: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
Research: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Inspiration: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Project Duration: The project was done within 8 months and was launched officially in May 2024.
Operation Flow: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Image Credits: Image: Yitian Zeng, 2024.