Colorful Zhangzhou Nkwakọba Ngwaahịa Akara njirimara nke Yangchao Wu

Ihe emepụtara bụ Colorful Zhangzhou Nkwakọba Ngwaahịa Akara njirimara nke Yangchao Wu bụ onye meriri a na-asọpụrụ nke ukwuu nke 2025 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2025

Colorful Zhangzhou Nkwakọba Ngwaahịa Akara njirimara

nke Yangchao Wu

Onye Ahịa: Yangchao Wu

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #164285

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Colorful Zhangzhou Nkwakọba Ngwaahịa Akara njirimara

Colorful Zhangzhou bụ usoro nkwakọba na njirimara e mepụtara maka akara njirimara obodo. Nhazi a gụnyere usoro njirimara anya, nkwakọba onyinye, ebe ahụmahụ nke anya na ikpo okwu ọrụ ndụ n'ịntanetị. A na-eji uhie na ifuru daffodil eme ihe dị ka isiokwu ndị bụ isi, na-esite n'akụkọ ihe mere eme obodo ahụ, omenala na ụkpụrụ ihe owuwu. E mepụtara isiokwu dị iche iche maka ngwaahịa ndị dị ka achịcha ọnwa, tii na ihe ncheta. Igbe ọ bụla ruru 260 mm n'obosara, 260 mm n'omimi na 140 mm n'ịdị elu. Usoro nkwakọba ọhụrụ na-eme ka nchekwa dịkwuo mma n'oge mbufe, a na-ejikwa ihe ndị na-adigide eme ihe.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Colorful Zhangzhou Nkwakọba Ngwaahịa Akara njirimara meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Colorful Zhangzhou Nkwakọba Ngwaahịa Akara njirimara ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Colorful Zhangzhou Nkwakọba Ngwaahịa Akara njirimara bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Nha & Mkpuchi: Width 260 mm x Depth 260 mm x Height 140 mm
Mkpado: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Teknụzụ Mmepụta: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Ịma Aka Imepụta: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Nchọpụta: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Mkpali: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Oge Ọrụ: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Usoro Ọrụ: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Ndị Otu: Chief Designer: Yangchao Wu
Asụsụ Foto: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.