Ọlaedo Ngwungwu · 2025
Zaku Naguwashi Series Sake nke Japan
- Ihe Nrite A' Design Award nke Ọlaedo 2025 in Ngwungwu
- CLIENT: Shimizu Seizaburo Shoten Ltd.
- Estimated Number of Design Views: 1,721,442
- Verification code 7B3942AF71 · Verify this award
Colors
About Zaku Naguwashi Series Sake nke Japan
Nke a bụ sake dị oke ọnụ ahịa e mere kpọmkwem maka ụlọ oriri na ọṅụṅụ ndị dị okomoko na mba ọzọ, nke e bu n'obi ka ọ bụrụ otu n'ime ndepụta mmanya dị ka nhọrọ maka ịkwado nri. Ihe ịma aka nke imewe ahụ bụ igosipụta mmetụta pụrụiche nke njirimara Japan. Imewe a natara mmụọ nsọ site na ụdị omenala ndị Japan dị ka shide, akwụkwọ nsọ a na-eji eme ihe n'ụlọ nsọ iji gosipụta ókè ebe Chi bi, na origata, nka emume nke ịpị akwụkwọ. Ihe ndị a na-egosipụta nke ọma ọ bụghị naanị ụdị anụ ahụ ha kamakwa ọnọdụ mmụọ dị omimi na isi ihe gbasara ndị Japan.
About the Ihe Nrite A' Design Award nke Ọlaedo
Zaku Naguwashi Series Sake nke Japan meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Zaku Naguwashi Series Sake nke Japan ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Zaku Naguwashi Series Sake nke Japan na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Press Kit
- Unique Properties
- A premium Japanese sake designed for luxury restaurants primarily in Europe and America. It was created with the goal of being featured on wine lists as one of the basic options for food pairing, alongside wines.
- Dimensions & Packaging
- Grass Bottle 750ml:
Height 335mm, Diameter 80mm - Tags
- Sake, Japanese sake, Zaku, Drink Package, Japan, UemuraDesign, Traditional
- Production Technology
- In this label design, small cut-out holes were made to express the folded shapes of paper. Since the holes are extremely small, they are manually cut. As sake labels need to be durable when placed in coolers, synthetic paper was used to give the appearance of traditional paper while providing the necessary durability.
- Design Challenge
- Sake in wine bottles can easily be mistaken for wine, making it challenging to create a design that immediately conveys 'Japan.' To express sake through traditional Japanese imagery, we drew inspiration from elements such as 'shide' (white paper streamers used in Shinto rituals) and 'origata' (envelopes folded to convey respect), incorporating these symbols into the design to represent Japanese spirituality.
- Research
- In recent years, sake has become popular in the Western market. Usually, sake bottles are written in Japanese and are often difficult to understand. So, I expressed it using traditional Japanese imagery in a way that a sommelier at a Western restaurant could intuitively understand.
- Inspiration
- The design emphasizes Japanese spirituality to highlight the unique characteristics of sake. It draws inspiration from traditional motifs, such as "shide," the paper streamers used in Japanese shrines to mark sacred boundaries, and the art of "origata," the traditional method of folding paper in ceremonial practices.
- Project Duration
- This project started in Mie Prefecture, Japan, in 2020, and by April 2023, three varieties of the series were completed. Sales began in Tokyo and other parts of Japan, and the product is also available in Europe and the United States. The sales continue.
- Operation Flow
- It is mainly served in restaurants in Europe and the United States that serve sake.
By adding sake to the menu, which has previously offered a wide variety of wines, the restaurant can provide a broader selection. This gives guests the opportunity to explore new flavors and experience choices they haven't had before, while also sparking an interest in Japanese culture.
