Kinokomeshi Nkwakọ by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2025

Kinokomeshi Nkwakọ

by Kikumi Yoshida

Client: Taiai Co.

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Colors

The Design

About Kinokomeshi Nkwakọ

Nhazi kamameshi a na-enye ahụmịhe iri nri n'èzí, na-enye gị ohere ịnụ ụtọ ero n'okike. Nkwakọ a nwere onyonyo ugwu nke Ehime Prefecture, nke nwere ịkpụzi akwụkwọ ọla edo n'akara ụlọ ọrụ ya maka mmetụta dị mma. Agba ndị na-egbuke egbuke, nke e siri n'akụrụngwa èzí mee, na-apụta ìhè n'ebe okike. Igbe ahụ siri ike nwere ike iburu ibu osikapa na dashi, na-eme ka ọ sie ike n'oge njem. Atụmatụ a na-ejikọta ịdị mma n'iji ya na njikọ miri emi na okike, na-eme ka nhazi a dị mma maka ndị na-enwe mmasị n'ịnọ n'èzí bụ ndị na-achọ mfe na ọrụ aka dị elu.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Kinokomeshi Nkwakọ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Kinokomeshi Nkwakọ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Kinokomeshi Nkwakọ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This kamameshi set is designed to allow you to enjoy the flavor of mushrooms in an outdoor setting. The background features the mountains of Ehime Prefecture, with the logo accentuated by gold foil stamping. The vivid colors, inspired by outdoor goods, are based on the concept of standing out in nature.
Dimensions & Packaging: 130 mm (W) x 35 mm (D) x 200 mm (H)
Tags: Kamameshi, Japanese food, package design, Japanese food
Production Technology: We held meetings with the client to understand his dedication to mushroom production which he has honed over years in the industry.The packaging needed to be strong enough to protect the product so we chose thicker paper for durability. To enhance its look we used foil stamping adding a touch of sophistication that complements the high quality paper.This careful design reflects both the products strength and the clients commitment to excellence in mushroom production.
Design Challenge: It was challenging to present a familiar and rustic-looking mushroom in a stylish new design.
Research: We redesigned an existing product to appeal to outdoor enthusiasts, influenced by the pandemics rise in people seeking healing and refreshment outdoors in Japan. By targeting this new customer base, we aimed to capture the growing market. Our stylish concept and design allowed us to expand sales channels effectively. This strategic approach aligns with current consumer trends and enhances the products appeal in a competitive market.
Inspiration: The package design aims to rejuvenate interest in mushrooms produced in Ehime for many years, specifically targeting a younger audience. Crafted to serve as an ideal gift, it is intended to leave a memorable impression. The choice of vermilion, a color that stands out in natural settings, ensures high visibility when displayed on sales floors, thereby enhancing brand recognition and appeal.
Project Duration: The project began in 2023 in Niihama City, Ehime Prefecture, and in the same year won the Creators Club Ehime Award in the packaging category.
Operation Flow: This package is designed to be robust enough to withstand the weight of the rice, dashi stock, and other components included in the kamahan set during transportation. Its durability ensures that even when multiple boxes are stacked, they will not be crushed, maintaining the integrity of the contents. The packaging's strength is crucial for long-distance shipping, providing confidence that the product will arrive in excellent condition. This attention to structural integrity not only protects the items but also reflects the quality and care put into the entire set, ensuring a positive experience for the consumer.
Image Credits: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, KINOKOMESHI 2023.