Fabrika Coffee Nkwakọba nke Eugene Wysota and Helen Trophimova

Ihe emepụtara bụ Fabrika Coffee Nkwakọba nke Eugene Wysota and Helen Trophimova bụ onye meriri a na-asọpụrụ nke ukwuu nke 2025 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2025

Fabrika Coffee Nkwakọba

nke Eugene Wysota and Helen Trophimova

Onye Ahịa: Shokoladnitsa

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Fabrika Coffee Nkwakọba

Ihe pụrụ iche na nkwakọba a bụ oghere a kpụrụ akpụ n'ụdị agụba igwe iji kọfị. Akụkụ nhazi a na-eme ka a hụ mkpụrụ kọfị, na-enye mmetụta anya pụrụ iche nke na-egosipụta ogo okike nke ngwaahịa a. Nhọrọ agba a họpụtara nke ọma na-ekewa ụdị kọfị dị iche iche ma na-eme ka nkwakọba a maa mma karịa na shelf. E haziri nhazi edemede ka o nye ozi doro anya na nkenke gbasara ọkwa esi eji ọkụ, nkọwa ụtọ, na mmalite ya, ebe ọ na-edobe ụdị mma dị mfe ma dị ọcha.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Fabrika Coffee Nkwakọba meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Fabrika Coffee Nkwakọba ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Fabrika Coffee Nkwakọba bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
Nha & Mkpuchi: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Mkpado: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Teknụzụ Mmepụta: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Ịma Aka Imepụta: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
Nchọpụta: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Mkpali: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Oge Ọrụ: The project started in January 2022 in Moscow and was completed in May 2022
Usoro Ọrụ: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Patentị: Trademark by Shokoladnitsa LLC.
Ndị Otu: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Asụsụ Foto: mockups by Creatsy