Brown Brothers Limited Edition Ọrụ Bụ Isi: Ngwugwu Karama Mmanya by Yiqi Tang and Zona Yuechen Guan

Brown Brothers Limited Edition Ọrụ Bụ Isi: Ngwugwu Karama Mmanya by Yiqi Tang and Zona Yuechen Guan is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2025

Brown Brothers Limited Edition Ọrụ Bụ Isi: Ngwugwu Karama Mmanya

by Yiqi Tang and Zona Yuechen Guan

Client: Brown Brothers

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Brown Brothers Limited Edition Ọrụ Bụ Isi: Ngwugwu Karama Mmanya

Ederede Akwụkwọ: Brown Brothers Limited Edition bụ ngwugwu e chepụtara maka mmanya moscato na-asọ asọ nke na-esi ísì mkpụrụ osisi. Usoro a gụnyere ụdị atọ na-anọchite anya ụtụtụ, mgbede na etiti abalị. A na-etinye inki na-esi ísì ụtọ na ụdị ọ bụla, si otú a na-ahapụ isi nke kwekọrọ na oge a họpụtara. Agba na-egbuke egbuke na akara ndụ ndụ na-echetara mmadụ oriri na ọñụ mmiri okpomọkụ nke oge ọkọchị na echiche nke nnabata ọzọ. Karama a bụ ọdịdị nkịtị nke 750 ml, e ji gilaasị a na-emeghari eme ya, e bipụtakwara ya na eserese dị elu ma dịru aka. Ebumnuche ya bụ ime ka ngwugwu a na-adọrọ mmasị site n'anya na imi.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Brown Brothers Limited Edition Ọrụ Bụ Isi: Ngwugwu Karama Mmanya meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Brown Brothers Limited Edition Ọrụ Bụ Isi: Ngwugwu Karama Mmanya ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Brown Brothers Limited Edition Ọrụ Bụ Isi: Ngwugwu Karama Mmanya maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Dimensions & Packaging: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Tags: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Production Technology: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Design Challenge: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Research: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Inspiration: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Project Duration: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Operation Flow: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Team Members: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Image Credits: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.