Funny Eye Macau Sparkling Ọrụ Bụ́isi: Ngwugwu Ihe Ọṅụṅụ by Chunyang Wang

Funny Eye Macau Sparkling Ọrụ Bụ́isi: Ngwugwu Ihe Ọṅụṅụ by Chunyang Wang is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2025

Funny Eye Macau Sparkling Ọrụ Bụ́isi: Ngwugwu Ihe Ọṅụṅụ

by Chunyang Wang

Client: Funny Eye Brewery

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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Colors

The Design

About Funny Eye Macau Sparkling Ọrụ Bụ́isi: Ngwugwu Ihe Ọṅụṅụ

Ederede Akwụkwọ: Funny Eye Macau Sparkling bụ atụmatụ ngwugwu ihe ọṅụṅụ maka otu ụdị ihe ọṅụṅụ si na Macau. Ngwugwu a na-ekpuchi usoro ụtọ atọ, ma ụtọ ọ bụla nwere ọ́gịrịga agba nke ya. Ihe osise ndị a sitere n'echiche site n'Ihe Ncherita nke St. Paul dị na Macau. Ọdịdị ndị dị mgbagwoju anya, gburugburu, na ndọtịdo ndị e wepụtara site n'ogidi na windo nke ihe ncherita ahụ ka e mere ka ha dị mfe ma ha weghachikwaa ha ọzọ. Etinyekwara ihe atụ nke anya na-atọ ọchị nke sitere n'ọrụ onye na-ese ihe nke Itali bụ Tullio Garbari. Aha ngwaahịa ndị a na-eji ụdị mkpụrụedemede siri ike nke a haziri nke ọma, nwere nnukwu mkpụrưedemede na oghere sara mbara n'etiti ha. Ígbè ọ bụla dị 65 mm n'ọsara na 120 mm n'ogo.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Funny Eye Macau Sparkling Ọrụ Bụ́isi: Ngwugwu Ihe Ọṅụṅụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Funny Eye Macau Sparkling Ọrụ Bụ́isi: Ngwugwu Ihe Ọṅụṅụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Funny Eye Macau Sparkling Ọrụ Bụ́isi: Ngwugwu Ihe Ọṅụṅụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funny eye, a local Macau beverage brand, has created a unique visual identity that sets it apart in the highly competitive fast-moving consumer goods market. Inspired by the iconic Ruins of St. Paul's, the design incorporates elements of the building's architecture and combines them with the playful gaze from the works of Italian artist Tullio Garbari. This fusion of This fusion of Eastern and Western cultural elements results in a fresh and distinctive visual style.
Dimensions & Packaging: Diameter 65mm, height 120mm
Tags: Graphic，Macau，Cans，
Design Challenge: By deconstructing the iconic Ruins of St. Paul's, we extracted the curved, circular, and rectangular elements from its columns and windows. These simplified geometric shapes were then recomposed and incorporated into our design. This unique visual language pays homage to Macau's rich cultural heritage while embracing contemporary design aesthetics. Through the integration of custom Chinese bold fonts, we have created a fresh visual style that showcases Macau's unique cultural charm to the world.
Inspiration: This product line offers three distinct flavors, each paired with a unique dopamine-inducing color palette to visually represent the taste experience. The product names have been redesigned with a new typeface, treating the text as a visual symbol. By enlarging the font, increasing spacing, and adjusting the length of the characters, we have made the product names the focal point of the packaging design.
Project Duration: Designed in Hangzhou in May 2024.
Patents: Funny Eye
Team Members: Chunyang Wang