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Kanade Japanese Ọrụ Bụ Isi: Nkwakọ ihe by Yuko Takagi

Kanade Japanese Ọrụ Bụ Isi: Nkwakọ ihe by Yuko Takagi is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.


ỌlaọchaNgwungwu· 2025

Kanade Japanese Ọrụ Bụ Isi: Nkwakọ ihe

by Yuko Takagi

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About Kanade Japanese Ọrụ Bụ Isi: Nkwakọ ihe

Ederede Akwụkwọ: Nhazi nkwakọ ihe maka Kanade, bụ mmanya ọmụ ọmarịcha nke ndị Japan, sitere na ejiji ọdịnala iji gosipụta ụtọ dị mma, nke okike nke ngwaahịa a. E si na echiche nke nkwekọ nweta mkpali, nhazi a jiri akwụkwọ washi ahaziri onwe ya nwere eriri na-egbuke egbuke, na-emepụta ọdịiche n'etiti ihe na-adịghị egbuke egbuke na obere ìhè na-egbu maka mmetụta aka, nke aka ọrụ. Ihe osise mmiri agba na odide aka na-enye mmetụta nke ihe emere n'aka, ebe ụdị mkpụrụedemede ahaziri onwe ya na-agbakwụnye njirimara nke ọgbara ọhụrụ mana nke gbanyere mkpọrọgwụ na omenala. Ihe si na ya pụta bụ nkwakọ ihe na-ejikọ ọdịnala na uche nke oge a maka mmasị zuru ụwa ọnụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Kanade Japanese Ọrụ Bụ Isi: Nkwakọ ihe meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Kanade Japanese Ọrụ Bụ Isi: Nkwakọ ihe ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Kanade Japanese Ọrụ Bụ Isi: Nkwakọ ihe bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
Dimensions & Packaging
700ml
Tags
#packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
Production Technology
The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
Design Challenge
Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
Research
We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
Inspiration
The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
Project Duration
1 year, Tokyo
Operation Flow
Consumed neat, on the rocks, or in cocktails.
Patents
Yuko Takagi
Image Credits
Yuko Takagi

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