Bronz Ngwungwu · 2025
Snack Nkwakọba
by Kazuo Fukushima and Haruka Takeuchi
- Ihe Nrite A' Design Award nke Bronz 2025 in Ngwungwu
- CLIENT: Dali Foods
- Estimated Number of Design Views: 15,403
- Verification code 1319154D67 · Verify this award
Colors
About Snack Nkwakọba
Rebranding nke nkwakọba nri nri na-eme mgbanwe n'ọdịdị anya nke Haochidian, ụlọ ọrụ nri nri ndị China a ma ama nke ọma. Nhazi a na-emesi ike n'ụzọ ọgbara ọhụrụ na nke egwuregwu nwere mkpụrụedemede siri ike, akara ọnụ ọchị na-egosi ọṅụ, na onyonyo na-ese n'elu nke na-egosi ọdịdị kpọrọ nkụ. Nchikota agba pụrụ iche na-eme ka ụtọ ọ bụla dị iche maka nghọta dị mfe na ịdọrọ mmasị siri ike n'ebe a na-edo ngwaahịa. Nkọwa buliri elu na mbipụta UV kpọmkwem na-eweta mmetụ aka dị oke ọnụ ahịa, na-eme ka njikọ ndị ahịa dịkwuo elu. N'ịtụkọta ọmenaala na ọgbara ọhụrụ, nkwakọba a na-adọrọ ma ndị ahịa kwesịrị ntụkwasị obi na ndị ntorobịa.
About the Ihe Nrite A' Design Award nke Bronz
Snack Nkwakọba meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Snack Nkwakọba ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Snack Nkwakọba na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Press Kit
- Unique Properties
- The Snack packaging rebranding project presents a fresh identity for Haochidian, a well known Chinese snack brand. The initials Hcd offer a modern and international touch, while a smile icon next to the logo represents happiness and friendliness. Floating visuals of biscuits and ingredients highlight the crispy texture and quality. Bold typography, embossed details, and color coded flavors enhance visibility and create a dynamic shelf presence.
- Dimensions & Packaging
- Paper box : Width 270mm x Depth 185mm x Height 65mm
PVC : Width 90mm x Depth 60mm - Tags
- Haochidian, Snack Packaging, Rebranding, Crispy Biscuit, Modern Design, Bold Typography, Flavor Differentiation, Premium Snack
- Production Technology
- The packaging uses offset printing with spot UV and embossing techniques to highlight the logo and key visuals. These tactile elements enhance the premium feel of the design. High quality cardboard was selected for its durability and ability to maintain product freshness. A color coded design system distinguishes each flavor, improving recognition for consumers.
- Design Challenge
- The main challenge was to create a contemporary brand identity for Haochidian without losing its established character. Research on consumer behavior emphasized the importance of bold, engaging visuals and tactile design elements. Balancing the brand’s heritage with modern aesthetics required thoughtful design decisions to ensure functionality and consistency across various packaging formats.
- Research
- Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of targets in the market.
Package analysis of the Japanese market. - Inspiration
- The project was inspired by the goal of rejuvenating Haochidian, a beloved snack brand with over a decade of history. The design aims to connect tradition with modernity, appealing to a younger, style conscious audience while preserving the brand’s heritage. The smile icon symbolizes joy, while vibrant colors and floating elements bring energy and freshness to the brand image.
- Project Duration
- The project started in May 2022 and finished in January 2023 in Shanghai.
- Operation Flow
- First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product. - Patents
- Copyrights belong to Dali Foods
- Image Credits
- Photographer: Zhu Jie
