Thorn Metamorphosis Mmegharị Ngwaahịa by Qzens Furniture Art Design

Thorn Metamorphosis Mmegharị Ngwaahịa by Qzens Furniture Art Design is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ihe Nkiri, Vidio na Eserese Na-agagharị Competition Category.

ỌlaọchaIhe Nkiri· 2025

Thorn Metamorphosis Mmegharị Ngwaahịa

by Qzens Furniture Art Design

Client: QZENS Furniture - Art - Design

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ihe Nkiri Category

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Colors

The Design

About Thorn Metamorphosis Mmegharị Ngwaahịa

Thorn Lighting na-agbanwe ụdị okike kacha nkọ bụ́ ogwu ka ọ bụrụ ihe imewe ọgbara ọhụrụ nke na-egosipụta nguzozi dị n'etiti ike na nro, ìhè na onyinyo. Site na mmụta n'aka mgbanwe okike, ìhè a na-anọchite anya ike, nkwagide na uto ime mmụọ site na ihe isi ike. Nhazi a jikọtara akụkụ nkpa nke okike na ahịrị ụlọ ọrụ mmepụta, na-egosipụta ịma mma na olileanya dị n'ihe isi ike. E mepụtara ahụmịhe sinima site n'iji Houdini, Redshift, na usoro nnomi dị elu ka e jiri gosi mgbanwe a n'anya, na-ejikọta mmụọ ọhịa nke okike na ịma mma ọgbara ọhụrụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Thorn Metamorphosis Mmegharị Ngwaahịa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Thorn Metamorphosis Mmegharị Ngwaahịa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Thorn Metamorphosis Mmegharị Ngwaahịa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
Dimensions & Packaging: The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
Tags: Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
Production Technology: Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
Design Challenge: Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
Research: The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
Inspiration: Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
Project Duration: The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
Operation Flow: The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
Team Members: Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN
Image Credits: Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN