Seven Hills Whisky Mkpuchi Ihe Ọṅụṅụ by Dorottya Gajdos

Seven Hills Whisky Mkpuchi Ihe Ọṅụṅụ by Dorottya Gajdos is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2025

Seven Hills Whisky Mkpuchi Ihe Ọṅụṅụ

by Dorottya Gajdos

Client: Seven Hills Distillery Kft.

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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Colors

The Design

About Seven Hills Whisky Mkpuchi Ihe Ọṅụṅụ

Whisky Hungarian mbụ nke anwụrụ ọkụ nwere otu malt, nke ama ama n'ihi àgwà ya pụrụ iche nke dị ka akị na Tokaji Aszú, n'ihi malt bali nke e jiri anwụrụ Tokaji Aszú grape pomace organic mee. Àgwà ọgbara ọhụrụ na nke mara mma nke lebel ahụ sitere n'ụdị asaa (7) a ma ama nke akara Sevenhills, nke e jiri nwayọọ gbakwunye ihe nnọchiteanya anwụrụ na-adịghị doro anya, nke na-agbagharị gburugburu karama ahụ n'ụzọ mara mma.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Seven Hills Whisky Mkpuchi Ihe Ọṅụṅụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Seven Hills Whisky Mkpuchi Ihe Ọṅụṅụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Seven Hills Whisky Mkpuchi Ihe Ọṅụṅụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji aszúlike character, thanks to the barley malt smoked over organic Tokaji aszú grape pomace. The modern,sleek characteristics of the label are derived from the iconic ‘7’ shape of the Sevenhills logo, delicatelycounterpointed by the abstract representation of smoke, which playfully wraps around the bottle.
Dimensions & Packaging: Height: 260 mm Width: 65 mm
Tags: graphasel design studio, whisky, contemporary packaging, sevenhills distillery
Production Technology: Ofset printed label and screenprinted bottle.
Design Challenge: Designing the packaging presented the challenge of building upon and surpassing the visual identity of the Tokaj Gin packaging previously created for Sevenhills Distillery. Various design iterations explored how to represent smoke in a modern and refined way—ensuring it subtly enveloped the bottle without overpowering the label. The result is a sleek, contemporary aesthetic that enhances the whisky’s rich, smoky character .
Research: The design of this bottle builds upon the visual identity established by the Tokaj Gin packaging from Sevenhills Distillery but takes on a more modern and refined approach, aligning with the unique character of Hungary’s first smoky single malt whisky.
Inspiration: The abstract smoke pattern encircling the bottle represents the whisky’s unique smoky essence. Its black and copper tones evoke both the depth of the whisky’s flavor and the craftsmanship of pot still distillation. The handcrafted beechwood screw cap, made from the same wood as the ageing barrels, highlights the harmony between the maturation process and natural materials.
Project Duration: Started and finished in Budapest at the end of 2024.
Operation Flow: As the customer looks through the bottle filled with whisky, the liquid enhances the illusion of swirling smoke, reinforcing the whisky’s rich, smoky character.
Team Members: Studio: Graphasel Design Studio
Designer: János Pintér
Art Director: László Ördögh

Client: Seven Hills Distillery Kft.
Photos: Bence Szabó- ABorfotós
Image Credits: Bence Szabó- A Borfotós