Danquan 168 Nkwakọ Ngwaahịa Mmanya by Chuangyi Packaging Design Co., Ltd.

Danquan 168 Nkwakọ Ngwaahịa Mmanya by Chuangyi Packaging Design Co., Ltd. is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2025

Danquan 168 Nkwakọ Ngwaahịa Mmanya

by Chuangyi Packaging Design Co., Ltd.

Client: Guangxi Danquan Distillery Co.,Ltd

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Danquan 168 Nkwakọ Ngwaahịa Mmanya

Danquan 168 bụ nhazi nkwakọ ngwaahịa maka Baijiu dị elu nke nwere ụtọ ihendori, nke a na-emepụta na Nandan, Guangxi. E ji glass borosilicate dị elu nke nwere elu e ji titanium kpuchie mee karama ahụ, nke a kpụrụ site na 3D embossing na ịkanye laser nwere nkenke ruru 0.1 millimeters. Ihe atụ ndị a kanyere na-echetara nhazi sedimentary nke ọgba nkume limestone ma na-egbukepụ ìhè mgbe a tụgharịrị karama ahụ. Igbe dị n'èzí na-eji usoro nwere ọtụtụ ọkwa nke na-egosipụta n'ụzọ nkịtị ọdịdị ala ọgba nke mpaghara ahụ. Nkwakọ ngwaahịa ahụ ha 180 site na 108 site na 290 millimeters ma jikọọ omenala ichekwa mmanya n'ime ọgba nke mpaghara ahụ na ngwaahịa ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Danquan 168 Nkwakọ Ngwaahịa Mmanya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Danquan 168 Nkwakọ Ngwaahịa Mmanya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Danquan 168 Nkwakọ Ngwaahịa Mmanya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design integrates the iconic elements of Nandan, Guangxi, including its karst landscapes, cave aging culture, and the quality of premium sauce flavored Baijiu, into visual and tactile experiences. It is both artistic and practical. The bottle mimics the sedimentary formations of limestone caves, while the outer box abstracts the majesty of the Danquan Liquor Culture Scenic Area. The material contrasts and interplay of light and shadow convey the flowing time and craftsmanship.
Dimensions & Packaging: 180*108*290mm
Tags: Chinese Baijiu Packaging, Cave Aging Aesthetics, Titanium Plating, Miniature Cave Design, Artistic and Collectible value
Production Technology: The bottle is crafted from high borosilicate glass, processed through 3D embossing, with a titanium plated surface that replicates the metallic texture of cave formations. This creates a distinctive style and enhances durability. Specially treated, the glass maintains liquor purity while refracting unique radiance. The environmentally friendly packaging combines traditional craftsmanship with modern printing, embodying a environmental commitment and pursuit of excellence.
Design Challenge: The challenge was transforming rugged cave formations into a refined style for premium liquor. The team employed parametric modeling to convert geological data into decorative patterns, preserving natural textures without literal kitsch. The packaging underwent titanium etching and plating techniques, using laser engraving to create microscopic 3D textures onto the glass bottle with 0.1mm precision. These textures refract light to mimic dynamic subterranean shimmer for a striking visual appeal.
Research: The integration of natural elements makes the product more appealing, while communicating the ecological values advocated by the brand. After extensive research in Nandan, Guangxi, the design team discovered how the regional ancient rock formations resonate with the cave aging techniques of Danquan Liquor. By using geological textures for visual expression and cave aging culture as spiritual core, the design bridges geographical heritage, product essence, and modern consumer experience.
Inspiration: The design draws sleek lines from karst caves of Nandan, a wonder shaped by millennia of natural erosion. It contrasts the rough texture of stone walls with the technological luster of titanium metal, creating a visual dialogue between primal and futuristic elements. Bottled liquor flows like underground rivers, while the layered structure of the outer box represents the depth of limestone caves. Metallic gold, black diamond, and violet gold enhance its premium and distinctive identity.
Project Duration: The design and development of this project started in CREATEUNIDEA, in April 2024. It was completed on September 14th, 2024.
Operation Flow: The packaging design creates immersive, multisensory interactions. When rotating the bottle, its titanium plated surface refracts light to produce flowing halos, reminiscent of cave stalactites. The karst inspired texture, achieved through specialized etching, preserves the raw tactility of the stone while delivering a refined metallic texture. Each touch reveals layered nuances. It is also designed with a collectible value, exuding a unique aesthetic appeal.
Team Members: Yi Feng
Chi Zhang
Guoxin Song
Zhiyong Rao