Jinzhongzi Nkwakọba Karama Baijiu by Wen Liu

Jinzhongzi Nkwakọba Karama Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2026

Jinzhongzi Nkwakọba Karama Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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The Design

About Jinzhongzi Nkwakọba Karama Baijiu

Jinzhongzi bụ nkwakọba e mere maka baijiu dị elu nke a na-emepụta na Mpaghara Anhui, China. A na-egosipụta mmanya a n'ime karama kristal enyo nke akụkụ ala ya ka e ji ibe achara akpara akpa kechie ma jiri ihe agba e fesara mechaa ya. Nkwado achara ahụ na-ezo aka n'ụzọ ọdịnala nke ika-echekwa nke akara ngosi ahụ, nke a na-akpa ibe achara gburugburu ite ndị a haziri nke ọma nke e ji eme ka mmanya ahụ kaa nka. Karama a tụrụ milimita 145 site na 115 site na 275. Ihe nkechie ahụ a kpara akpa na-atụkwasị àgwà mmetụ aka na nkwakọba ahụ ma na-akwado njirimara nke akara ngosi ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Jinzhongzi Nkwakọba Karama Baijiu meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Jinzhongzi Nkwakọba Karama Baijiu ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Jinzhongzi Nkwakọba Karama Baijiu maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
Dimensions & Packaging: 145mm*115mm*275mm
Tags: Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
Production Technology: This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
Design Challenge: The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
Research: Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
Inspiration: The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
Team Members: Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan