Xi Feng Jiu Tian Qi Mkpuchi Baijiu by Wen Liu

Xi Feng Jiu Tian Qi Mkpuchi Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2026

Xi Feng Jiu Tian Qi Mkpuchi Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Xi Feng Jiu Tian Qi Mkpuchi Baijiu

Xi Feng Jiu Tian Qi bụ nhazi mkpuchi maka baijiu ndị China dị elu. E ji kristal obodo mee karama ahụ, e jiri ọlaedo mee ya electroplating ma jiri ụkpụrụ e ji laser gbunye mechie ya. E ji aluminium alloy mee mkpuchi karama ahụ ma tinye ya kristal a wara awa dịka diamond. Ụdịdị mkpuchi ahụ sitere n'okpueze phoenix nke ndị nwanyị na-alụ ọhụrụ na-eyi na China oge ochie. E ji acrylic mee igbe onyinye ahụ, o nwekwara ọdịdị pụrụ iche. Mkpuchi ya na-ebili dịka ákwà mgbochi ma jiri nwayọọ nwayọọ gosipụta karama ahụ. Mmegharị a na-echetara mmadụ mbuli akwa uhie ahụ elu n'agbamakwụkwọ ọdịnala ndị China.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Xi Feng Jiu Tian Qi Mkpuchi Baijiu meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Xi Feng Jiu Tian Qi Mkpuchi Baijiu ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Xi Feng Jiu Tian Qi Mkpuchi Baijiu na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Dimensions & Packaging: 175mm*120mm*285mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Design Challenge: The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Project Duration: September 2023, Shenzhen, China
Operation Flow: The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Team Members: Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan