Zhen Yuan Zeng Nkwakọba Baijiu by Wen Liu

Zhen Yuan Zeng Nkwakọba Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2026

Zhen Yuan Zeng Nkwakọba Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About Zhen Yuan Zeng Nkwakọba Baijiu

Zhen Yuan Zeng bụ nhazi nkwakọba maka baijiu mere ochie, mmanya ọdịnala ndị China. Ejiri seramiik mee karama ahụ ma kpụọ ya dịka ụdị ọgbara ọhụrụ nke ite mmanya ọdịnala. Akụkụ jiometrị ndị e mere nke ọma na-eme ka ụdị oge ochie ahụ maa mma karịa ma belata ịdị arọ ya n'anya. Okpu ahụ nwere ebili mmiri na-egosi otú mmanya dị n'ime ite ahụ ji nwayọọ nwayọọ akaba nká. E ji akwụkwọ sọlfeeti kechie karama ahụ, nke na-eme ka ọdịdị ya dị nro ma na-ezobe akụkụ ụfọdụ nke ụdị ya. Onye na-azụ ya na-adọpụ akwụkwọ ahụ, ka e wee kpughee karama ahụ nke nta nke nta. Nkwakọba ahụ tụrụ milimita 85 site na 85 site na 165.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Zhen Yuan Zeng Nkwakọba Baijiu meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Zhen Yuan Zeng Nkwakọba Baijiu ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Zhen Yuan Zeng Nkwakọba Baijiu bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Dimensions & Packaging: 85mm*85mm*H165mm
Tags: Premium Baijiu, Cultural Tracing
Production Technology: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Design Challenge: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Project Duration: August 2024, Shenzhen, China
Operation Flow: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Team Members: Creative Direction: Wen Liu
Design Execution: Yuan Jin