Ọlaedo Ngwungwu · 2026
Congtai Huofenzi V10 Nkwakọba Ngwaahịa Kalama Mmanya
by Wen Liu
- Ihe Nrite A' Design Award nke Ọlaedo 2026 in Ngwungwu
- CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
- Estimated Number of Design Views: 61,053
- Verification code EB90A461C5 · Verify this award
Colors
About Congtai Huofenzi V10 Nkwakọba Ngwaahịa Kalama Mmanya
Congtai Huofenzi V10 bụ atụmatụ nkwakọba ngwaahịa maka baijiu dị elu, ọ bụkwa nke mbụ ewepụtara na Huofenzi V Series nke gbadoro anya na akara ihe ndịrị (zodiac). Ihe osise dị na kalama ahụ na-egosi agwọ nke isi ụtọ nke baijiu Congtai dọtara, nke si ebe dị anya bịa ma gbanwee ọdịdị mgbe ọ ṅụsịrị mmanya ahụ. Agwọ ahụ gbagọrọ n'ụdị V nke jikọtara na akara ngosi (logo) nke usoro ahụ. Emere ka ihe atụ nke molekul na yist, osikapa na ụkpụrụ omenala dịrị n'ahụ agwọ ahụ. E ji usoro ọkụ decal tinye ihe osise ahụ na kalama enyo ahụ. Kalama ahụ ruru milimita 105 site na 105 site na 308.
About the Ihe Nrite A' Design Award nke Ọlaedo
Congtai Huofenzi V10 Nkwakọba Ngwaahịa Kalama Mmanya meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Congtai Huofenzi V10 Nkwakọba Ngwaahịa Kalama Mmanya ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Congtai Huofenzi V10 Nkwakọba Ngwaahịa Kalama Mmanya na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.
Press Kit
- Unique Properties
- As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
- Dimensions & Packaging
- 105mm×105mm×308mm
- Tags
- Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
- Production Technology
- Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
- Design Challenge
- The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
- Research
- The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
- Inspiration
- Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
- Project Duration
- Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co. - Operation Flow
- The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
