Fountain Of Fortune Ọrụ Isi: Ngwugwu Afọ Ọhụrụ by Tingwei Chang - Bank Sinopac is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.
IgweNgwungwu· 2026
Fountain Of Fortune Ọrụ Isi: Ngwugwu Afọ Ọhụrụ
by Tingwei Chang - Bank Sinopac
Client: Bank SinoPac
Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category
Verified Award Winner
Verify Award Status for #174319The Design
About Fountain Of Fortune Ọrụ Isi: Ngwugwu Afọ Ọhụrụ
Ederede Akwụkwọ: Ọtụtụ onyinye a nwere ngwugwu e sere eserese nke nwere igbe abụọ nke Mmiri Ọganihu na envelopu uhie mkpanaka na-emekọrịta ihe. Nhazi a na-akọwaghachi inye onyinye ọdịnala site na ịkọ akụkọ n'anya, ihe ndị nwere ihe atụ, na mmekọrịta dijitalụ ejikọtara ọnụ. Site n'ijikọ eserese Afọ Ọhụrụ oge gboo na atụmatụ mmekọrịta nke oge a, ọrụ a na-egosipụta ma akụkụ anụ ahụ ma nke dijitalụ n'ime ahụmịhe ememe dị n'otu. Njikọ nke akara ọdịnala na mmekọrịta dijitalụ na-egosipụta ụzọ nke na-ejikọta omenala guzobere na ụzọ nkwurịta okwu nke oge a.
The Recognition
About the Ihe Nrite A' Design Award nke Igwe
Fountain Of Fortune Ọrụ Isi: Ngwugwu Afọ Ọhụrụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Fountain Of Fortune Ọrụ Isi: Ngwugwu Afọ Ọhụrụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Fountain Of Fortune Ọrụ Isi: Ngwugwu Afọ Ọhụrụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Dimensions & Packaging
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Tags
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Production Technology
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Design Challenge
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Research
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Inspiration
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Project Duration
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Operation Flow
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Patents
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Team Members
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Image Credits
- All images by Bank SinoPac.
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