Hellenic Routes Karama Mmanya A Na-ejigharị Eji by Antonia Skaraki

Hellenic Routes Karama Mmanya A Na-ejigharị Eji by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwungwu Competition Category.

ỌlaọchaNgwungwu· 2026

Hellenic Routes Karama Mmanya A Na-ejigharị Eji

by Antonia Skaraki

Client: Elgeka

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwungwu Category

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The Design

About Hellenic Routes Karama Mmanya A Na-ejigharị Eji

Hellenic Routes bụ karama mmanya a na-ejigharị eji nke e mere ka ọ bụrụ ihe ncheta omenala. Karama enyo ahụ nwere ọdịdị akụkụ anọ na ụdị dị larịị dịka akwụkwọ, nke na-eme ka njide na nchekwa ya dị mfe. E mere akara ndị dị na ya ka ha yie stampụ akwụkwọ ozi, ma na-egosi uwe ọdịnala mpaghara metụtara ebe ndị a na-eme mmanya na Gris. Akwụkwọ dị elu nwere njedebe nwere mkpụrụ na obibi akwụkwọ zuru oke na-eme ka eserese uwe ọdịnala ahụ na ihe ndị dị na frem ahụ pụta ìhè. Karama a dị milimita 96 n'obosara, milimita 42 n'omimi na milimita 175 n'ogologo. Ụdị ya na-akpọ mmadụ ka o jigharịa ya dịka ihe nchịkọta ma ọ bụ ihe ịchọ mma.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Hellenic Routes Karama Mmanya A Na-ejigharị Eji meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Hellenic Routes Karama Mmanya A Na-ejigharị Eji ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Hellenic Routes Karama Mmanya A Na-ejigharị Eji bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimensions & Packaging: Width 96mm x Depth 42mm x Height 175mm
Tags: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Production Technology: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Design Challenge: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Research: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiration: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Project Duration: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Operation Flow: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Team Members: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas