Dukang Mellow Nkwakọba Mmanya by Wei Li is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2026

Dukang Mellow Nkwakọba Mmanya

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Dukang Mellow Nkwakọba Mmanya

Dukang Mellow bụ ihe nrụpụta kalama na nkwakọba maka baijiu, mmanya China a gbapụtara agbapụta. E mere atụmatụ a maka ndị na-aṅụ mmanya naanị ha, ma na-achọ inye nkasi obi mmetụta uche yana ume ọhụrụ. Ahụ kalama ahụ dị gịrịgịrị ma dị nro n'ọdịdị, na-egosi ụzọ mbara ala na-atụgharị atụgharị. Ala ya gbara okirikiri ma dị arọ nke a tụgharịrị atụgharị na-agbakwunye nkwụsi ike ma na-ebelata ihe ize ndụ nke ịda ada, e jikọtakwara ya na okpuchi ọla. E ji enyo emegharịgharị nke dị elu mee kalama a, enwekwara ike imegharị enyo ahụ ọzọ n'enweghị oke. Nkwakọba dị n'èzí na-eji akwụkwọ nwere asambodo oke ọhịa.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Dukang Mellow Nkwakọba Mmanya meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Dukang Mellow Nkwakọba Mmanya ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Dukang Mellow Nkwakọba Mmanya na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dukang Mellow is a response to people's renewed recognition of the value of solitude in modern society. This product is centered around the concept of "staying slightly drunk and happy just right", not only meets physiological drinking needs but also provides psychological emotional comfort. It integrates the emotional core of "self gaze" into the product, making drinking no longer just a social tool, but also a way of self dialogue, precisely matching people's pursuit of "high-quality solitude" at present.
Dimensions & Packaging: Width 96mm x Depth 96.17mm x Height 115.95mm
Tags: Self pleasing, Spinning planet, Emotional comfort
Production Technology: Produced using a high proportion of recycled glass raw materials, and the glass can be 100% infinitely recycled. The packaging uses forest certified paper materials (ensuring that the raw materials come from sustainable logging forests) to avoid volatile organic compound pollution. Through the design logic of "emotional symbols are greater than material accumulation", the concept of "focus and self enjoyment" is conveyed, which is in line with the current society's pursuit of a "simple and sustainable" lifestyle.
Design Challenge: Mellow, using the metaphor of a "spinning planet," connects the grand narrative of the universe with an individual's life trajectory, allowing the product to transcend its simple nature as a drinking tool and become a carrier for conveying the value of "pleasing oneself. The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement". The inverted bottom design solves the problem of tipping that may occur when drinking alone.
Research: This product balances practicality and emotional value in terms of functionality. The inverted bottom design solves the problem of tipping that may occur when drinking alone, improving the convenience of use. More importantly, it binds drinking behavior with emotional release through emotional symbols such as "turning away worries" and "drinking alone under the moonlight", providing users with a carrier to relieve stress and reconcile with themselves, achieving a functional upgrade from "drinking" to "experience".
Inspiration: Mellow is a Baijiu product focusing on the scene of "self drinking", which aims to convey the "self pleasing" attitude towards life through design. It uses the "spinning planet" as a design medium, encouraging consumers to "just now+turn away worries" when drinking alone, enjoying the time spent with themselves in a slightly tipsy and just right state, bringing them the pleasure of moderate drinking and a space for emotional release.
Project Duration: 2025-07-01
Operation Flow: The product design achieves a balance between mechanics and aesthetics. The bottom adopts a round and heavy inverted shape, paired with a metal bottle cap, symbolizing stability and sedimentation; The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement".
Team Members: Liu Xinhui , Dong Jinghong , Li Wei