Ihe emepụtara bụ Kweichow Moutai Osaka Expo Edition Nkwakọba Mmanya nke Ying Song Brand Design Shenzhen Co., Ltd bụ onye meriri a na-asọpụrụ nke ukwuu nke 2026 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Ngwungwu.

ỌlaedoNgwungwu· 2026

Kweichow Moutai Osaka Expo Edition Nkwakọba Mmanya

nke Ying Song Brand Design Shenzhen Co., Ltd

Onye Ahịa: Kweichow Moutai Co., Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Ngwungwu

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Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Kweichow Moutai Osaka Expo Edition Nkwakọba Mmanya

Kweichow Moutai Osaka Expo Edition bụ nhazi nkwakọba maka mmanya ncheta emere maka Osaka World Expo nke afọ 2025. Ọdịdị ya sitere na mpụta nke Ụlọ Ngosi China (China Pavilion) ma na-echetara akwụkwọ ibe achara ọdịnala ndị China. Karama seramiiki ahụ na-eguzo n'ime odida obodo e ji ígwè mee, a na-ejikwa mbadamba achara na-echekwa gburugburu ebe obibi, ígwè na akpụkpọ anụ aka mee igbe ahụ. Usoro oge e ji ígwè mee n'elu igbe ahụ na-egosi mmekọrịta dị ogologo n'etiti akara ngosi ahụa ahụ na World Expo. Aka njide ígwè e mere ka ite mmanya na-amịgharị n'akụkụ usoro oge ahụ iji tụgharịa mepee igbe ahụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Kweichow Moutai Osaka Expo Edition Nkwakọba Mmanya meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Kweichow Moutai Osaka Expo Edition Nkwakọba Mmanya ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Kweichow Moutai Osaka Expo Edition Nkwakọba Mmanya na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Nha & Mkpuchi: A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
Mkpado: Chinese Baijiu packaging, packaging design, commemorative wine
Teknụzụ Mmepụta: It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Ịma Aka Imepụta: The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
Nchọpụta: Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand
Mkpali: The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
Oge Ọrụ: The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
Usoro Ọrụ: Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
Ndị Otu: Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang
Asụsụ Foto: Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025