Kratistos Shopper Bag Nkwakọba by Konstantinos Chamamtzis

Kratistos Shopper Bag Nkwakọba by Konstantinos Chamamtzis is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Igwe in Nhazi Ngwungwu Competition Category.

IgweNgwungwu· 2026

Kratistos Shopper Bag Nkwakọba

by Konstantinos Chamamtzis

Client: Kratistos by Costis

Ihe Nrite A' Design Award nke Igwe Winner in Ngwungwu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Kratistos Shopper Bag Nkwakọba

Kratistos na-ekpughe akpa ịzụ ahịa elekere aka ya nke ọhụrụ, nke sitere n'ike mmụọ nsirihụ mkpụrụedemede A nke akara ngosi ụlọ ọrụ ahụ, nke na-anọchi anya mmalite ọhụrụ na ịdị mma pụrụ iche. Nhazi pụrụ iche nke akpa ahụ na-ejikọta eserese na rịbọn iji gosipụta akara ngosi ahụ n'ụzọ dị egwu mgbe e jidere ya, na-agbanwe nkwakọba ngwaahịa ka ọ bụrụ nkwupụta nke njirimara ụlọ ọrụ. Ọrụ aka ziri ezi hụrụ na eserese na rịbọn kwekọrọ nke ọma, ebe nhazi agba nke e ji nlezianya mee meriri nsogbu ndị metụtara ihe eji arụ ya. Akpa ịzụ ahịa a na-esetịpụ ọkọlọtọ ọhụrụ maka ịme akara ụlọ ọrụ n'ụzọ okike.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Kratistos Shopper Bag Nkwakọba meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Kratistos Shopper Bag Nkwakọba ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Kratistos Shopper Bag Nkwakọba maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This shopper was meticulously crafted to complement the packaging of the corresponding wristwatch. The design concept ingeniously recreates the A logo of the watch by merging the bag graphics with its handle. When the customer holds the bag, the fabric ribbon extends, forming the upper part of the A. Combined with the printed lower half, the complete logo is revealed, cleverly showcasing the brand in a dynamic, engaging manner.
Dimensions & Packaging: Shopper Dimensions: Length 330mm x Width 220 mm x Height 300 mm. Weight 250gr. At the points of written details, the paper is satin opaque. Hot stamping method. Japanese type closure. Fabric handles in gros grain 2 pieces, height of 50 mm x 50mm, matching color with the inside part of the shopping bag.
Tags: shopper bag, kratistos, A, functionality, branding, luxury
Production Technology: Following its conceptualization, the shopper was first sketched, then a paper prototype was crafted to assess handle length—a crucial factor for branding impact. The design was digitized, and multiple samples were produced. Rigorous testing with stamping techniques was conducted to achieve the distinct Tyrrenian Bordeaux logo color and the titanium-inspired gray background, reflecting the titanium elements of the watch.
Design Challenge: The primary challenge was to achieve precise alignment between the graphics of the shopper and the ribbon height, as to showcase effectively the A logo while maintaining carriage functionality and user-friendliness. Additionally, matching the exact brand color was difficult due to the large coverage area, the sensitivity of the paper material, and the hue of the color, requiring careful experimentation and adjustment throughout the process.
Research: After studying paper shopping bags for other brands, I developed the concept of engaging customers in promoting the product logo. Once the idea was sketched, I conducted extensive tests with various samples to achieve precise alignment between the graphics and the length of the handle. A renowned Italian luxury packaging company, with two generations of expertise, digitally rendered and took on the project. We also experimented with multiple stamping techniques.
Inspiration: The inspiration was drawn directly from the logo of the brand, with the letter A serving as a central element. As the first letter of the Western alphabet, A signifies new beginnings and stands as a universal symbol of excellence, perfectly aligning with the brand identity and aspirations.
Project Duration: This project started in June 2024 in Athens, Greece and was completed in February 2025 in Alessandria, Italy.
Operation Flow: The Kratistos shopping bag not only serves its function as packaging but also reflects the creativity and diversity of the brand through its unique design. By integrating the graphics and ribbon to form the iconic A logo, the bag becomes a strategic branding tool, effectively elevating it beyond conventional packaging and actively promoting the brand wherever it is carried.
Patents: LOGO
1. WIPO, MADRID, International registration No. 1551535 (A KRATISTOS), 09/03/2021. Published in the WIPO GAZETTE OF INTERNATIONAL MARKS No. 27/2020.
2.Greece, Secretary of Investment, ΕΞ 933 / 08-02-2021
3.Trademarks Registry, Government of India, International 1551535, India 4680033, 12/05/2021, Konstantinos Chamamtzis
4. Federal Service for International Property (Rospatent), 1551535, 16/12/2020, Konstantinos Chamamtzis
5.United States Patent and Trademark Office, Reg.
No. 6,413,694, Jul. 13, 2021, Konstantinos Chamamtzis
6.WIPO, MADRID, notification for the BERN Office 21/02/2022, Konstantinos Chamamtzis
Image Credits: Image #1: Photographer, Lantzounis Dimitrios
Image #2: Photographer, Lantzounis Dimitrios
Image #3: Photographer, Lantzounis Dimitrios
Image #4: Photographer, Lantzounis Dimitrios
Image #5: Photographer, Lantzounis Dimitrios