Xiaoyou Cultural Creative Liquor Nkwakọba Ngwaahịa Karama Mmanya nke Wen Liu

Ihe emepụtara bụ Xiaoyou Cultural Creative Liquor Nkwakọba Ngwaahịa Karama Mmanya nke Wen Liu bụ onye meriri a na-asọpụrụ nke ukwuu nke 2026 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2026

Xiaoyou Cultural Creative Liquor Nkwakọba Ngwaahịa Karama Mmanya

nke Wen Liu

Onye Ahịa: Shanxi Dianfan Cultural and Creative Industry Co., Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

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Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Xiaoyou Cultural Creative Liquor Nkwakọba Ngwaahịa Karama Mmanya

Xiaoyou Cultural Creative Liquor bụ karama ọkpọ (seramiik) na nhazi nkwakọba ngwaahịa maka mmanya ndị China. Karama a na-ewere ọdịdị ya site na Xiaoyou, arịa mmanya ọla ngwakọta e mere n'ụdị ikwikwii nke Usoro Eze Shang, nke a na-edobe na Ụlọ Ihe Ngosi Nka Shanxi. E mere ka atụmatụ agwọ, nku na dragọn Kui dị mfe ka ha bụrụ ahịrị dị ọcha. E ji ọkpọ Jingdezhen ojii na-adịghị egbuke egbuke mee ahụ karama ahụ, ma jiri ọla edo mara mma chọọ ya mma, ebe okpuchi ya na ngwa ọṅụṅụ ya jikọtara ọkpọ na ọla ọnụ. A na-eji aka atụgharị mkpuchi mpụta ahụ e mere n'ụdị ikwikwii iji meghee ya, na-emegharị otu e si eji arịa mbụ ahụ eme ihe.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Xiaoyou Cultural Creative Liquor Nkwakọba Ngwaahịa Karama Mmanya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Xiaoyou Cultural Creative Liquor Nkwakọba Ngwaahịa Karama Mmanya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Xiaoyou Cultural Creative Liquor Nkwakọba Ngwaahịa Karama Mmanya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Xiaoyou Cultural Creative Liquor embodies three millennia of civilization, rejuvenated through contemporary design. The bottle draws inspiration from the bronze artifact Xiaoyou housed in the Shanxi Museum, distilling classic motifs such as serpent patterns, wing patterns, and Kui dragon patterns. While preserving the artifact's essence, the design reinterprets its form with elegant and simplified lines, aligning with modern aesthetics. Crafted from Jingdezhen ceramic, the bottle undergoes meticulous artistry and rigorous testing to ensure both secure liquor storage and transport convenience. This integration allows ancient motifs to merge seamlessly into daily life, continuing the warmth of civilization.
Nha & Mkpuchi: 139mm x 137.5mm x 62.5mm
Mkpado: Revitalized Heritage, Ancient "Angry Birds", Tangible History, The Cultural Gift, Collector’s Edition
Teknụzụ Mmepụta: The bottle body is crafted from matte black ceramic, echoing the serene and rustic visual texture of the Xiaoyou vessel. Embellished with metallic gilding, the motifs and details are outlined with a lustrous finish against the subdued ceramic base, enhancing the visual depth and refinement. Components such as the bottle cap and drinking set integrate ceramic with metal materials. The gilding technique not only elevates the recognizability of cultural symbols but also imbues the artifacts with a modern elegance that is both dignified and dynamic. The design pays homage to the historical texture of bronze artifacts through its material essence, while modern craftsmanship ensures practical durability and artistic appeal, achieving an organic fusion of traditional material language and contemporary aesthetics.
Ịma Aka Imepụta: On the historical dimension, it is necessary to strike a balance between the solemnity of the Xiaoyou artifact and the daily functionality of cultural and creative products, avoiding the excessive trivialization or commercialization of cultural symbols. On the social dimension, it is essential to address the widespread market skepticism toward baijiu cultural products as "prioritizing form over substance," emphasizing the depth and sincerity of cultural expression. On the technical dimension, it is crucial to faithfully reproduce the sculptural features of the Xiaoyou artifact while overcoming the challenges of mold development and mass production posed by its intricate form, ensuring that the design language is fully realized in large-scale manufacturing.
Nchọpụta: This project constitutes a research endeavor in cultural and creative product design, focusing on the cross-disciplinary integration of cultural heritage with the spirits industry. Centered on the Shang Dynasty bronze Xiaoyou as its cultural medium, the study aims to develop a Fenjiu cultural product that harmonizes profound cultural depth with vibrant market appeal, achieving the dual objectives of revitalizing cultural artifacts and enhancing brand equity. By systematically examining the historical and cultural significance of the Xiaoyou and drawing insights from successful cultural and creative design practices both domestically and internationally, the project undertakes comprehensive development—from cultural interpretation and conceptual design to tangible product realization. Ultimately, using Fenjiu as a cultural conduit, it seeks to transition the Xiaoyou artifact from museum exhibits into everyday life, thereby advancing the dissemination of Chinese culture while simultaneously elevating brand value and expanding market influence.
Mkpali: The bronze artifact Xiaoyou from the Shanxi Museum, celebrated as the most adorable artifact, is an exquisite masterpiece of late Shang Dynasty bronze craftsmanship. The vessel features two owls standing back-to-back. In ancient Chinese, "Xiao" was the collective term for owls, while "You" denotes a type of liquor vessel—thus, "Xiaoyou" literally means an "owl-shaped liquor container." Over three millennia ago, this vessel held strong liquor for ritual offerings to the gods; today, it carries our imagination of history. What has changed from its perception as a "war god" to a "mascot" is not the form of the Xiaoyou, but our perspective in interpreting civilization.
Oge Ọrụ: Time: March 2023 - October 2025
Location: Taiyuan City, Shanxi Province
Usoro Ọrụ: The owl-shaped outer lid is designed to be manually twisted open, with its opening mechanism accurately replicating the original structure of the bronze Xiaoyou artifact's lid. By restoring the usage method of this Shang Dynasty liquor vessel, users are invited to physically engage with the ceremonial context of three millennia ago through the act of opening and closing the lid. This interaction evokes vivid associations with the artifact's function and historical setting. The design extends the concept of "bringing cultural relics to life" from visual symbolism to behavioral experience, integrating cultural dissemination into everyday actions and fostering a profound connection that evolves from visual observation to embodied memory.
Ndị Otu: Design Director: Wen Liu
Design Execution: Zongming Qi
Creative Director: Qing Sun