Wellkaya Ọrụ Bụ Isi: Kuki Ahịhịa Ọgwụ Millets by Dheeraj Bangur

Wellkaya Ọrụ Bụ Isi: Kuki Ahịhịa Ọgwụ Millets by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2026 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwungwu Competition Category.

BronzNgwungwu· 2026

Wellkaya Ọrụ Bụ Isi: Kuki Ahịhịa Ọgwụ Millets

by Dheeraj Bangur

Client: Brandsthan

Ihe Nrite A' Design Award nke Bronz Winner in Ngwungwu Category

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The Design

About Wellkaya Ọrụ Bụ Isi: Kuki Ahịhịa Ọgwụ Millets

Ederede Akwụkwọ: Usoro nkwakọ ngwaahịa a na-ekwupụta uru ọgwụ ahịhịa na-arụ ọrụ site na usoro mkpụrụedemede doro anya na nhazi ozi ahaziri ahazi. E ji ntinye agba nke a na-achịkwa, ntụ akara grid na-agbanwe agbanwe, na ihe atụ ngwaahịa dị mkpirikpi maka nghọta ngwa ngwa mata ọdịiche atọ dị iche iche. Ihe osise botanikal ochie na-ezo aka na ihe ọmụma ọgwụ ahịhịa ọdịnala, ebe nhazi dị mfe na-echekwa ọ na-agụ agụ n'ebe a na-ere ahịa. Nkọwa nchekwa na-akwado ịdị doro anya na nkwụsi ike. Nhazi a na-eweta nguzozi n'etiti ntụ aka omenala na usoro nke oge a, na-eme ka ọ dị mfe ịgụ na ọdịiche.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Wellkaya Ọrụ Bụ Isi: Kuki Ahịhịa Ọgwụ Millets meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Wellkaya Ọrụ Bụ Isi: Kuki Ahịhịa Ọgwụ Millets ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Wellkaya Ọrụ Bụ Isi: Kuki Ahịhịa Ọgwụ Millets na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
Dimensions & Packaging: 174 mm x 60 mm x 198 mm
Tags: Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
Production Technology: The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
Design Challenge: The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
Research: This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
Inspiration: The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
Project Duration: The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
Operation Flow: The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.